Got a newborn? Baby box program comes to P.E.I. - Action News
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PEI

Got a newborn? Baby box program comes to P.E.I.

Expecting parents on P.E.I. can now take part in an international program designed to encourage the best possible care for babies through a program called Baby Box University.

Program that started in Finland launched in Canada last year

The baby box is also a portable bassinet. (Baby Box Co.)

Expecting parents on P.E.I. can now take part in an international program designed to encourage the best possible care for babies through a program called Baby Box University.

It's based on a program that started in Finland more than 70 years ago, where expecting mothers had an educational appointment with a doctor and received a box filled with newborn essentials.

The box itself is a portable bassinet, certified safe for babies to sleep in, complete with mattress and sheet.

In the 21st century program, Baby Box University, run by Los Angeles-based company Baby Box Co., prepares videos for parents, specific to the place they are living. Prospective parents watch the video online, answer some questions, and then receive a certificate allowing them to pick up their free baby box.

Connecting parents to communities

The program is not meant to stop there. Parents are also connected with more online and local resources through the program.

"It's about creating a conversation that can continue in the community," said Theresa Moore, director of community programs for Baby Box Co.

"We want to connect local families with local resources to have that conversation continue."

Baby Box sells baby clothes, linens and other merchandise to support the free baby box program. (Baby Box Co.)

The P.E.I. video is available online now, and the baby boxes will be ready for pickup starting Monday at three locations.

  • Kids West Family Resource Centre, Alberton, P.E.I
  • Main Street Family Resource Centre, Souris, P.E.I
  • Voices for Children Coalition, Montague, P.E.I

Moore said it is not a coincidence the first three locations are in rural areas, because she prefers to start in the program in areas where there are fewer resources for parents available. She said she expects to open more locations on the Island soon.

Anyone who is having a baby, or has had one since Dec. 1, 2016, is eligible.

Baby Box University receives some government funding, but also supports itself with the sale of baby clothes, linens and a variety of the baby boxes.

With files from Angela Walker