How one horse can leave its hoof print on the P.E.I. economy - Action News
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PEI

How one horse can leave its hoof print on the P.E.I. economy

The harness racing industry on P.E.I. wants people to know how many jobs it creates.

New ad campaign highlights broad reach of harness racing industry as season begins

Man in stable with horse.
Mike McGuigan, with his horse Redland Peaches, says he can feel the 'buzz' of the 2024 harness racing season. (Stacey Janzer/CBC)

The P.E.I. harness racing season got underway this month. It'sa time driver Mike McGuigan looks forward to every year.

"There's a buzz through the summer and you're starting to feel it now," he said.

"It's a long winter with no racing and the weather's getting a little better and you can feel the excitement that the races started."

Drivers and trainers like McGuigan aren't the only ones feeling the excitement.

Horse power: Why the harness racing industry is so important to P.E.I.'s economy

5 months ago
Duration 2:29
A new ad campaign for the Charlottetown Driving Park at Red Shores aims to teach Islanders why harness racing contributes so much to the local economy. CBC's Stacey Janzer spoke with trainer/drivers Corey MacPherson and Mike McGuigan about the math, and how others can break into the industry..

That's something the marketing people at Charlottetown Driving Park at Red Shores want people to know in their ad campaign.

It's everyone from the owners to the farmers who feed the horses and stablehands who clean the stalls.

Lee Drake, manager of racing for Red Shores, says it takes 216 support staff to keep racing on track at the park, in addition to the blacksmiths and veterinarians who work regularly with the horses.

Three harness racing horses trotting along the track.
Red Shores, with properties in Charlottetown and Summerside, employs more than 200 people. (Stacey Janzer/CBC)

There's also fans who pay to watch and, if they're lucky, win.

"We really have to tell our story, that one race horse really does touch many, many Islanders and many different forms of employment and helps the economy," he said.

"We've seen great growth over the last couple of years, record-breaking sales, more people getting involved in the ownership side of the business it's a big circle of economic impact here on Prince Edward Island."

Man standing above race track.
Lee Drake, manager of racing for Red Shores, says there has been 'great growth' in the industry over the past few years. (Tony Davis/CBC)

Red Shores is operated by the Atlantic Lottery Corporation, whichis jointly owned by the four Atlantic Provinces. Each province has lottery and gaming legislation in place.

P.E.I. is represented by the Prince Edward Island Lotteries Commission. Its annual report shows Red Shores had revenues of more than $22 million in 2023.

From the funds ALC generated in 2023, $4,371,000 was used to assist the P.E.I. Harness Racing Industry Association in growing the industry and making it moresustainable,according to the annual report.

The commission also supports theindustry in the form of grants related to sales taxes due from pari-mutuel wagering in the amount of $420,172.

Man wearing hiding helmet in stall with horse.
Corey MacPherson says it's easy to get involved in the harness racing industry. (Stacey Janzer/CBC)

Drake said that big stakes races, and the Gold Cup and Saucer week in August, draw tens of thousands of tourists in the summer, who fill their gas tanks on the Island, stay in local hotels and eat at local restaurants..

Driver and trainer Corey MacPherson loves what he does. His grandfather introduced him to the sport decades ago and he's been hooked ever since.

He said it's easy for anyone to getinvolved.

"The simplest way to get into horses is show up at a barn and somebody will always have something for you to do. And most barns are very welcoming and if you wanna come pet the horses, talk to the horses. Just make sure when you get there, don't come on in, but make sure there's somebody to greet you and it's very simple."

With files from Stacey Janzer and Tony Davis