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No crusty customers: Island store sets rules so more people enjoy its Christmas meat pie

Norman Clowhasa big list and he's checking it twice. The hot seller atClow's Red and White general store in Hampshire, P.E.I. this time of year his family's famous Christmas meat pies.

Only two pies, per person, per visit

Norman Clow says they are making around 40 meat pies a day, but expects to double that for next week. (Brian Higgins/CBC)

Norman Clowhasa big list and he's checking it twice. The hot seller atClow's Red and White general store in Hampshire, P.E.I., this time of year his family's famous Christmas meat pies.

It all started when his fatherBobby had an idea after seeing some frozen turkey, chicken and pork in the freezer, Clow said.

Bobby was still running the store at the time, and he decided he and his wife Verna were going to put that meat to use.

"He said, 'Verna, let's make some meat pies this year ...I think we can sell them,' he said and away he went," Clow said. "Nostopping him."

Clowsaidit started with about 25 pies in the first year, all done in the regular kitchen oven. The next year, he figured they sold about 100 meat pies, and 300 the year after that. Clow said the family tradition of making the meat pies continues today.

"We had to upsize to a bigger oven and so now we can cook 24 pies at a time," he said. "And the sheer numbers is we don't stop baking all year-round, we go right straight through."

Customers grab a number when they show up after noon, and get their pick of pies when they are ready at 1 p.m. (Brian Higgins/CBC)

Clow said meat pies are a holiday tradition for some Island families, and there are many good spots on P.E.I. to pick out traditional family favourites.

A few years back, Clowhad to change the rules at the general store for how people could obtain the precious pies.

No more pie orders

Customers can't pre-order meat pies, and can't buy more than twoeach.

A sign in the store explaining the rules even saysthat no meat pies will be "released"until 1 p.m., in order to let the fresh baked goods cool down.

People are able to line up after noon in order to get a ticket to ensure that they are able to get their holiday treats.

Clow says the store set a limit of two pies per customer, per visit, a few years back. (Brian Higgins/CBC)

So far, most people seem to be understanding with the rule changes.

"One o'clock and only two pies at a time, it's hard to get the freezer filled up but it's fun," said customer Leith Stretch, who estimates he has been coming for the last seven or eight years.

"You can only get two per person so I am getting two," said first-time buyer Sarah MacLeod.

"I feel like it's a little crazy for meat pies, but I guess wewill find out if it's worth it afterwards. My mom asked me to and she likes meat pies."

Clow says they make two different types of meat pies plain and savoury. (Brian Higgins/CBC)

Clow said because they bake them year-round, they usually have a healthy stock in the freezer. He said in 2018, they ran out on Dec. 11.This year, on Dec. 1.

Clow said theywill be increasing production of the two meat pies savoury and plain leading up to Christmas. He expects to be making around 80 pies a day.

Clow saidmaybe this year just maybe he might even get one of his ownpies.

"See, I don't get one every year so if one falls on the floor, I might get that one," he laughed.

More P.E.I. news

With files from Brian Higgins