'It takes an Island': P.E.I. Potato Board unveils new advertisement

The P.E.I. Potato Board has unveiled it's new advertisement which will play on TV and online.

The advertisement asks"What does it take to grow a quality potato?"

The answer? "Where we come from, it takes an Island."

Greg Donald, general manager of the board, said the video advertisement is something the board has considered for a long time, and now it can showcase P.E.I. potatoes to the world.

• Island potatoes donated for Puerto Rico hurricane relief
• A quicker, but smaller potato harvest on the Island this year

"The potato industry is an important part of P.E.I. and who we are it's an important part of the economy, our culture our scenery," Donald said.

"There's fewer people that are involved in the industry, there's fewer people involved in agriculture. We want to take every opportunity we can to engage with those who aren't involved in the industry."

Showcasing P.E.I.

Donald said the advertisement willrun locallyon CBC News:Compass andthroughout the Atlantic region, on Hockey Night in Canada and online.

"The beauty of online is that there are no borders so we hope that this is shared and played far beyond that,"said Kendra Mills, marketing director of the potato board.

Mills said the advertisement was a "huge" and "very expensive" undertaking for the potato board.

"It's something that we've worked on and really wanted to take the opportunity to showcase Prince Edward Island to our friends and neighbours and the rest of the world."

Donald addedthe province provided a portionof the funding required to make the advertisement.

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