P.E.I. tourism has record-breaking June thanks to 2022 rebound - Action News
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PEI

P.E.I. tourism has record-breaking June thanks to 2022 rebound

Prince Edward Islandtourism officials havereleased statistics for June, showing the best June ever on record and pointing to a possible record-breaking season for 2022.

'People were raring to get going,' says head of provincial tourism industry group

Many people crowd a sidewalk in front of colourful tourist shops.
'From what we're hearing from industry, it should be a very strong fall season too,' says Tourism Industry Association of P.E.I. CEO Corryn Clemence. (Shane Hennessey/CBC)

Prince Edward Islandtourism officials havereleased statistics for June, showing the best June ever on record for the industry and pointing to a possible record-breaking season for 2022.

The key stats of room nights sold, rounds of golf, and campground site bookings were all up significantly from 2019, the last record-breaking tourism year for P.E.I., one yearbefore the COVID-19 pandemichit and kept visitors home.

"We knew the demand was going to come back strong," said Corryn Clemence, CEO of the Tourism Industry Association of P.E.I.

"It started earlier than we would normally see, and I think that was really that pent-up demand of not being able to travel and explore for a couple of years.

"People were raring to get going. So it was nice to see us start our season earlier."

The best comparison is looking at June numbers this year against those of June 2019:

  • Total room nights sold this June were 83,630, compared to75,433in the same month of 2019.
  • Golf rounds sold in June 2022 surpassed the same month three years earlier by more than 7,000.
  • And campground sites sold were up more than 2,400 from three years before.

Another figure showing a recovery: The number of room nights available, reflecting how many operators opened up for the season.That capacity shrunk by about a quarter at the start of the pandemic, from 187,913 in 2019, but this year it hadreturned almost to pre-COVID levels, at 172,489.

A graphic showing room nights sold in P.E.I. in June 2019, 2020, 2021 and 2022
(CBC)

There's also been a return of cruise ship traffic this year and a significant marketing effort from the province, including television advertising.

'Still concerned'

But this year has also seen a significant snag, as labour shortages compelledoperators including restaurants and hotels to run below capacity, taking fewer reservations or curtailing hours.

"We're still concerned with the labour shortages and making sure our industry can meet that demand and hopefully exceed expectations," said Clemence.

Woman stands in front of tourist shops looking off-camera.
'We are excited and optimistic,' says Corryn Clemence of the Tourism Industry Association of P.E.I. (Kerry Campbell/CBC)

July and August are still the months that make or break tourism on the Island.

The tourism association wants to wait to see numbers for those months to find out if the record-breaking pace has continued.

Clemence says the industry is optimistic that the early indicators show the lean times for the industry due to COVID-19 are over, andbusinessescan move from survival mode back into growth.

This is the first summer in three years that P.E.I. has had no visitor restrictions tied to the pandemic and another set of numbers demonstrate the difference dramatically.

Comparingthis June to last, traffic on the Confederation Bridge connecting P.E.I. and New Brunswick was up 421 per cent and air traffic was up 1,332 per cent.

With files from Kerry Campbell and Angela Walker