Survey aimed at improving tourism marketing for P.E.I. - Action News
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PEI

Survey aimed at improving tourism marketing for P.E.I.

A click on the Tourism PEI website this summer may lead to a request to fill out a survey.

All four Atlantic provinces are using the survey for future marketing campaigns

An actor dressed as Anne of Green Gables stands in a barn waving to two girls in Anne hats in an old carriage with the house in the background.
The Travel Intentions survey asks visitors to all four Atlantic provincial tourism websites where they've visited and where they plan to visit. (Parks Canada)

A click on the Tourism PEI website this summer may lead to a request to fill out a survey.

TheTravel Intentions survey is ajoint partnership between Tourism PEI and the other Atlantic provinces Nova Scotia, New Brunswick and Newfoundland and Labrador.

All four have thesurvey on their tourism sites to help gather more information from visitors.

Tourism PEI marketing director Brenda Gallant says the survey is generated at random and has been used over time to gather information from travellers, including other destinations they've recently visited and when they intend to visit the Island.

"It's absolutely invaluable. When it comes to marketing, we need to find out what people are looking for. You're really taking the information and seeing the profile of the visitor that has a true interest in coming here. So that you can tailor the marketing a lot more to that type of individual."

Gallant added people who do fill out the survey will be contacted by email at a later date to fill out a second one.

With files from Noah Richardson