UPEI boosts recruitment efforts around the globe

As the school year is about to start, UPEI is working hard to attract students and itsrecruiters are going further and further to find them.

This year the university has gone into eight new countriestrying to attract students, includingPakistan, Bangladesh,Latin American countries, and parts ofthe Caribbean.

"We're always looking for new markets," said Barb Campbell, director of recruitment and international relations at UPEI.

"The demographic has changed, not just in Atlantic Canada but in all of North America, more and more people are choosing not to have as many childrenWe need to have bodies, whether it's domestic students or international students, we need to have students."

Campbell said allCanadian universities are battling to improve their recruitment figures, making it a highlycompetitive environment.

Nova Scotia high school studentMaddie Tennantwas touring UPEIWednesday and said she'd be visiting several other universities before making a final decision next September.She hopes to eventually get an education degree.

"I think they're excited to have people, they're really keen to have you there, it's interesting, it's nerve-racking," she said

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"We do not compete withMcGill, UBC or Toronto, but we certainly hold our own with universities a lot of times larger than us and in more urban centres," said Campbell.

UPEI said it is succeeding at bringing in more international students. Five years ago there were400international students registered, compared to roughly1,000 full time international students registered for September 2017. They make up about 20 per cent of the student population.

"Our intent is to keep growing international," said Campbell.

Recruitment to new areas paying off

UPEIemploys agents in different countries to help recruit students.Last year, Rwanda was a new area.

"We've had an extremely good influx of Rwandan students and they are extremely good students," said Campbell.

The Republic of Mauritius, off the southeast coast of Africa, has alsoprovided dozens of students.

"That first year we got 15 students, the next year we got 11and this year we're going back," said Campbell.

"Who would have thought Mauritius?"

Various international programs

The university is offering a variety of programs to attract international students, including a number ofpopular short-term summer programs.

This summer it offered nine different programs primarily to students from Japan and China. Students pay about $1,000 per week to attend the sessions, which focused on developing English language skills.

Sonoko Suzuki is from Japan, and attended a three-week program.

"This Island atmosphere is good It's a very good country, Canada is very kind, and easy to communicate," said Suzuki.

Hakaru Kamijo is in the same program.

"I want to improve my English and pronunciation, so I'm here," Kamijo said. "I like P.E.I. very much."

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