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Saskatchewan CommunityLocal Music Project

12 Sask. musicians changing the sound of the province

CBC wants to help local talent elevate their voices and get their music into more ears locally and beyond. The goal of the Local Music Project is to help introduce our audience, new and old, to Saskatchewan-made music any way we can.

CBC Saskatchewan launches the Local Music Project

Close up promo shots of a Black, Caucasian and Indigenous musician on stage
TOVA, left, velours, centre, and Patrick Moon Bird and among the artists featured in the Local Music Project. (Rooky/Bob Holtsman Photography/Submitted By Patrick Moon Bird)

Adeoluwa Atayero is a Nigerian-born singer-songwriter who lives in Regina. He is a communications officer with CBC Saskatchewan.

I have always been enthralled by stories.

Whether it was watching Super Story every Thursday evening in my cozy living room in Nigeria, or getting lost in a book while walking to class in high school, or even listening to Drake's Thank Me Laterand musing on what my romantic life as a rapper would feel like, I could alwaysget lost in a good story.

It was this appreciation for good stories that inspired me to begin sharing mine, first as short stories, then as poetry, then as essaysand finally as songs. There was something about making a compelling story with melodiesthat transcended all the other forms for me. Making music and performing it quickly became my favourite way to share and heal from experiences.

A Black man in a white hat and robe sings into a microphone
I filmed "The ADEOLUWA Experience", an hour long television concert featuring my own music early last year at the Mae Wilson Theatre. (Bamboo Shoots)

All storytellers are important. All forms of storytelling are essential. However, there is something innately divine about musiciansbeing able to craft stories so special that strangers from all different walks of life come together and start singing, or yelling, these songs back to them. It isa bondthat has to be preserved.

This is what CBC's Local Music Project is about.

CBC wants to help local talent elevate their voices and get their music into more ears in the provinceand beyond. The goal of the Local Music Project is to help introduce our audience, new and old, to Saskatchewan-made music any way we can. It is important that as a community we are proactive about our musical storytellers and our connections with them.

As a musician myself, I know how hard it is to make those connections in this COVID-19 world. Connecting with audiences and even fellow musicians has proved to be especially difficult, but I am grateful for little pockets of hope, like a show I was able to perform at the iconic Amigos Cantina last October.

To increase these opportunities, CBC's Local Music Project will besupporting Saskatchewan music internally and externally. This project is an opportunity for some of the newest and most promising musicians in the province.

Listen to ourLocal Music Project Spotify playlist here

Black and blue background with project logo in white.
One of the goals of the project is to is to equip the local artists who get airplay on our programming with the tools needed to help spread the word to their fans. (CBC)

NigeB.

A black and white photo of an Indigenous musician on stage, holding a guitar with a bandana over his face
Nige B performed in bands for years before deciding to go out on his own. (Submitted by Nige B.)

I can still clearly remember getting a DM from Nige B. about working on a song together. Not too long after, we had swapped emails, and in a week or two we had finished and released a song.

Nige B. is an Aboriginal musician/producer from Saskatoon. His music is a tasty blend ofindie and hip hop, with a touchof electronica. Since he released his first solo projectCirca 1990last year, he has crossed the 10,000 stream count on Spotify and bagged a nomination for electronic artist of the year at the 2021 Saskatchewan Music Awards.

On Jan.21, he released a remix of his song Come Unto Mefeaturing Olawale, Naked Beatz and Braynezee.

You can listen to Nige B.'s latest project here.

Melodna

A Black woman adjusts her sunglasses on the top of her head in a mirror
Melodna has performed at noteworthy gigs this year and continues to hone her craft as she gets more opportunities. (Submitted by Melodna)

I've had the pleasure of working with Melodna on a number of projects. One thing that always leaves me in awe is her presence on and off the stage. She takes on every task and goal with an inspiring level of passion and dedication.

Melodna has quite the resume. She has gone from singing in her church, to accompanying Don Moen and Lenny Leblanc in concert, to being part of gospel group Tehillah Minstrels.Since becoming a solo act, she released her debut singleKRYPTONITEin 2020 and has gone on to release more music and garner more than 20,000 streams.

She has also performed at Regina Folk Fest and theCathedral Village Arts Festival, and got nominated for best R&B artist at this year's Saskatchewan Music Awards. Thissingle mother has faced a lot of challenges but she never lets them get in her way.

You can listen to Melodna'a latest project here.

FabianVilleneuve

A black & white photo of a Mexican man standing on a dirt road while wearing shades
Fabian Villeneuve hopes to share the message of hope and faith through his music. (Submitted By Fabian Villeneuve)

The best musicians in the world are those constantly evolvingand tweaking their craftsmanship. This is definitely true for Fabian Villeneuve. The Saskatoon-based Indigenous artist is a former metalhead turned folk alternative songwriter. He is currently working with other artists and on some singlesas he prepares to release an album.

Fabian's recent work has also been exploring the themes of faith and hope.

You can listen to Fabian's latest project here.

JackieKiew

An Asian woman sits in front of the camera, with one hand over her face
Jackie's sultry sound lo-fi jazz music draws from many influences, including her experiences as a Chinese-Canadian born in Malaysia. (Photography By Molly)

One of Saskatchewan's newest voices, Jackie has started making waves on the music scene largely through collaborations. Whether its working with me on an unreleased track, or her duet single Pocket Dialedwith fellow Saskatchewan artistGraham Tilsley, her openness to making something new with others is impressive. She has herown signature style that combines pop, contemporary R&B, lo-fi moods and electronic beats.

In 2001, she wona youth songwriting competition and composed a song for CBCRadio. She is currently working on a body of work due for release in a couple of months.

You can listen to Jackie's latest projecthere.

Rooky

A NIgerian ma wearing a black turtleneck adjusts his shoulders
Rooky hopes to combine his many artistic skills such as poetry. photography and music to create a unique path for himself. (Submitted By Rooky)

When I first met Rooky, I knew him as a photographer. As time has passed, Rooky has proven that photography is not the only art form he has the chops for.

In 2020, his debut E.P. Worlds Apartwas released and gained airplay not only in Canada but also in his home country, Nigeria.

Hewas nominated for hip hop artist of the yearat this year's Saskatchewan Music Awards and hosted his first concert earlier this month. His sophomore E.P. Satoriis set to be released on Feb.22.

You can listen to Rooky's latest project here.

ZHEthe Free

A white woman in a long black tee sings on stage in front of blue and purple lights
ZHE believes strongly in the importance of community and artists coming together. (Submitted By ZHE)

ZHEThe Free is easily one of the province's most influential hiphop musicians. BornZoe Slusarin Alberta, ZHEgrew up being exposed to a myriad of musical influences thatignited a passion to not only create music, but also create opportunities for other musicians to share their art and experiences.

She founded the Cypher Club, a group of musicians fromSaskatchewan and Alberta who engage infreestyle rap sessions and performances.

She was on the selection committee for the 2021 Juno Awards rap category and is currently wrapping up her latest project.

You can listen to ZHE's latest project here.

Patrick Moon Bird

An Indgenous man with long, curly brunette hair wears a fedora while looking to the sky
Patrick Moon Bird believes it is important to create music that truly connects with people by being vulnerable and letting them know that they are not alone. (Submitted By Patrick Moon Bird)

Patrick Moon Bird is an Indigenous lo-fi bedroom pop artist and producer in Prince Albert. Much like Nige B. and Fabian Villeneuve, Moon Bird transitioned from making hardcore metal music to a softer genre in recent years.

Moon Bird is a self-taught instrumentalist and with more than 10,000 monthly listeners on Spotify. He is creating his own lane here in the province.He is releasing his next musical project, Going Through The Motions,on Feb.12. On the album, he tackles themes of mental health and his personal struggles.

You can listen to Patrick's latest project here.

Zochi

A black & white photo of a Nigerian woman in a Hawaiian shirt dancing
Zochi's experimental approach to contemporary gospel is a unicorn in this province, but she has quickly proven that there is an audience for her. (Submitted By Zochi)

Contemporary gospel artistZochiis redefining what anartist in the genre should look and sound like with every new release. Zochi's music has garnered more than 20,000 streams, proving that there truly is a demand for her music at home and abroad.

Zochi also makes unique visual art that expresses a range of emotions and connects to her audience with varying levels of depth.

You can listen to Zochi's latest project here.

BrianMendoza

A young Filipino boy in a white long sleeve shirt and black pants adjusts his air
Brian Mendoza has been able to convert his YouTube fan base into a strong community of music listeners all over the world. (Submitted By Brian Mendoza)

TheYoutube sensationBrian Mendozahas838,000 subscribers. The Filipino singer-songwriter has also found great success on streaming platforms, racking up more than 600,000 streams on Spotify alone.

He is gearing up to release new music soon on his way tobecomingCanada's next big hearthrob.

You can listen to Brian's latest project here.

velours

A white woman sings on a mic onstage in front of an orange and blue light
velours draws inspiration from artists like Taylor Swift and Lorde, but still stays true to her own instincts when making music. (Bob Holtsman Photography)

velours is an alternative pop singer/songwriter based in Saskatoon.She released her first E.P.Identityin September 2020, produced by Juno-award winning producer Ryan Stewart. She has since gone on to release more music and gained more than 30,000 streams, along with more than50,000 views forherYouTube videos.

She has also been nominated forthe categories of rock/popartist of theyear and best music video twice at the Saskatchewan Music Awards.

You can listen to velours' latest project here.

TOVA

Close-up headshot of a Nigerian man
TOVA is working on his debut album, which has found him collaborating with Saskatchewan talent such as vbnd, Walter Ernest and Eman. (Rooky)

TOVA, a Nigerian born Canadian R&B singer, is an incredibleartistand collaborator. He published his debut single, Fleeting, in 2020. He has since released his debut E.P.Pedestaland a number of other songs to much acclaim and more than 20,00 streams.

In 2021, TOVA perfomed atthe SaskMusic Winter Showcase in March, headlined the final day of the Regina Folk Fest 2021 in August, and got anomination in the inaugural R&B artist of the year category at the Saskatchewan Music Awards.

In addition to working on his own music, TOVA has frequently collaborated with other musicians and has writing and production credits for musicians like myself, Oboise, People of The Sun, Melodic Child, and Grace.

You can listen to TOVA's latest project here.

vbnd

An Indigenous man with long brunette hair, glasses and a toque on sits at a piano
vbnd took home the very first R&B artist of the year award at the Saskatchewan Music Awards this year. (Submitted By vbnd)

vbnd is a 25yearold Saskatoon bassist, DJ, producer and the founder of the Soulmate Collective. Since making his debut on the music scene,he has been signed bymusic labelDeep Matterand gone on to perform atSasktel Saskatchewan JazzFest, as well as a plethora of music venues all over the world.

He has more than10,000,000streams and is concurrently featured on tastemakers'playlists across platforms. vbnd was recently recognized as the R&B Artist of the Year at the 2021 Saskatchewan Music Awards.

He is currently on the lookout for new collaborators as he is preparing to put together his next record.

You can listen to vbnd's project here.


Every Friday, throughout the month of February, we're shining the light even stronger on three of the artists featured in a dedicated Meet the Artistsradio segment. These will air across the province onCBC Radio One show "The Afternoon Edition". You'll be able to find them all on-demand after they air below.