City of Saskatoon, advocates defend anti-racism billboards

A billboard that drew the ire of some Saskatoon residents online isbeing heralded as a much-needed conversation starter about racism.

The signon Circle Drive is one of four put up by the City of Saskatoon as part of its$21,000 campaign called "I am the Bridge" a multimedia effortdesigned to share people's stories and insights on their experiences with racism.

Oneparticular billboard shows a photo of a man who appears to be white and a quote that reads "I have to acknowledge my own privilege and racist attitudes."

• Saskatoon launches anti-racism campaign

SheelahMclean, a co-founder of Idle No More and an anti-opression educator, says she understands why billboards about white privilegeand racism make some people uncomfortable.

There are going to be people who feel guilt- Sheelah McLean

"There are going to be people who feel guilt, there are going to be people who are going to feel sadness that they didn't know this information, they had never been taught it. There are going to be people who feel anger. It's all called backlashing," McLean said.

FSIN says billboards are generating discussion

Federation of Sovereign Indigenous Nations Chief Bobby Cameron agrees. He says the billboard is part ofongoing and important conversations concerning race and prejudice around the province.

"It's a good thing if it's generating discussion. There will always be some negative comments and everything else. But we can pray for them and we certainly do," Cameron said.

Cameron pointed to commitments and agreements the FSIN has made in recent months with several Saskatchewan municipalities as evidence that things are moving in the right direction.

"We cannot change the attitudes or opinions of the 50-year-olds or the 60-year-olds who have always hated people for their skin colour. We cannot change them. But we can start focusing and educating those children to understand that we are in the province, this world together," Cameron said.

The City of Saskatoon spearheaded the anti-racism campaign, which ran on a smaller scale in2015and 2016. This year, the city spent $14,000 on the campaign, up from $2,260 in 2015 and $5,521 in 2016. The 2017 campaignincludes advertisements ineight transit shelters as well asbars and restaurants across the city.

During the launch, Mayor Charlie Clark said the campaign was about "building relationships and a shared understanding."

Backlash part of the 'myth of meritocracy'

McLeansays decades of research and experiences ofaboriginaland other visible minority Canadianshas shown that white privilege is real.

"The idea that white privilege doesn't exist or that not everybody benefits from it who is light skinned is actually false, it's a fallacy,"McLeansaid.

She says as a white person she understands how being confronted with that knowledge can be upsetting for some. McLeanherself participated in the campaign by offering her own thoughts on racism.

She says the "myth ofmeritocracy" the idea that light skinned people get to where they are solelybecause of things like hard work is simply not true.

While she says many light skinned or white people may have felt oppression in one form or another, they have not felt racial oppression. Educating people about privilege and racism, she says, is what the campaign is all about..

City defends billboards

The project asked citizens to submit videos sharing their experiences, and the most powerful quotes were used to create the campaign.

"It's real people who live in Saskatoon. It's not staged actors, nor did the city make up those quotes," said LynneLacroix, the city'sdirector of community development.

"These billboards were not intended to suggest that all people have to do the same thing or that all people are racist."

The city's website points out the fact that racism exists in Saskatoon. One cited example is the fact a largemajorityof Aboriginal peoplein Saskatoon agree with the statement "I think others behave in an unfair/negative way towards Aboriginal people." That came from a research projectcalled 'Urban Aboriginal Peoples Study:Saskatoon Report' done back in 2011.

Lacroixsaid she is pleased the campaign is creating discussion around racism in Saskatoon.

"Also encouraging the rest of the community to gain a broader understanding of the nature of racism because that is what is really critical for us all to recognize, to know what racism is, in order to address it," she said.

Newcomers group welcomes discussion

Saskatoon Open Door Society executive director Ali Abukar seesthe discussion as an opportunity to talk about not onlyracism but other connected issues, such as poverty and homelessness.

He saidissues of racism andprivilege relateto the events of the past.

"Some people are in a disadvantaged position where others are opposite and it is not because of what they did or because of who they are, it is more what happened in the past and that is something that is ongoing," said Abukar.

"So people will feel uncomfortable, obviouslysome people will have some questions, but I see it as a big opportunity for our community because it starts that conversation where people have to talk about these issues."