The wedding business is booming. But higher prices mean smaller ceremonies, industry says - Action News
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The wedding business is booming. But higher prices mean smaller ceremonies, industry says

More couples are planning smaller-scale marriage ceremonies and receptions as prices for fabric, weddings and services are seeing markups, but demand is still at a record high, industry members say.

Couples from across Ontario expected to attend Canada's Bridal Show in Toronto this weekend

A model poses in a wedding dress at Canadas Bridal Show, at the Metro Toronto Convention Centre, on Jan. 13, 2023.
A model poses in a wedding dress at Canadas Bridal Show, at the Metro Toronto Convention Centre, on Jan. 13, 2023. (Evan Mitsui/CBC)

More couples are planning smaller scale weddings as prices for fabric, marriage ceremoniesand services are seeing markups but demand is still at a record high, according to the industry.

After lockdowns, closures and other public health measuresto contain COVID-19 overthe past two years, wedding businesses saythey've experiencing a demand like never before.

"The industry now is flourishing at a very rapid rate because of the last few years of closure," said Teale Malek, who manages Canada's Bridal Show, a major event at the Metro Toronto Convention Centre this weekend.

"Companies that service the industry [have] basically gone from zero to 100 miles an hour," Malek told CBC News.

From gowns and suits to decorations and wedding venues, Canada's Bridal Showwill featuremore than 350 vendors and Malek saidshe expects about 20,000 people from across Ontario to attend.

Wedding businesses still tackling backlog

Malek said many wedding businesses are still tackling a backlog of events due tothe pandemic. But with a higher cost of living, she saidboth customers and businesses have taken a hit.

An average wedding could cost nearly $50,000 in comparison to previous years when such an event wouldcost anywhere between $30,000 to $40,000, Malek said.

"The price of food, the venues have to charge more for food and beverage, flower to decor to DJ everything has gone up [and] everyone's had to put their prices up to be able to survive."

Teale Malek, Canada's Bridal Show manager, stands in front of a booth at the Toronto Metro Convention Centre on Friday.
Teale Malek, Canada's Bridal Show manager, stands in front of a booth at the Toronto Metro Convention Centre on Friday. (Submitted by Teale Malek)

But that's not stopping couples from celebrating their special day. Malek said more of themare having smaller scale weddings, which she defines as anywhere between 50 to 100 guests.

Erin Caravaggio, owner of Valencienne Bridal shop in Toronto, said as a business owner she's feeling the effects of inflation.

"[We're] dealing with our suppliers, we're seeing bigger price tags than we had before on things like our fabric because we make all of the dresses in house," Caravaggio said

"But what's nice about being a custom [shop] is that we not only create custom dresses, but we're able to fit into custom financial situations."

Models walk the runway during a wedding dress fashion show at Canadas Bridal Show, at the Metro Toronto Convention Centre, on Jan. 13, 2023.
Models walk the runway during a wedding dress fashion show at Canadas Bridal Show, at the Metro Toronto Convention Centre, on Jan. 13, 2023. (Evan Mitsui/CBC)

Caravaggio said at the height ofpandemic restrictions, the bridal shop still saw some demand but on a much smaller scale.

"Now we're getting back to bigger weddings and more people, larger events, which is something that we're so excited for."

But not all businesses are seeing an increase.While many couples were forced to downsize their weddings due to COVID-19, micro-weddings are now becoming increasingly popular for couples, which typically includeup to 50 guests.

With the wedding season set to pick up at the end of April, Malek saidwedding and hospitality businesses are facing staffing shortages across the board that are of concern.

"Basically every sector of our industry, from venues to florists to decor to limousine companies to the fashion world, there definitely is a common thread here of companies looking to acquire new employees."

Couples taking more time to plan weddings

Malek said couples are also taking more time to plan their weddings. She said they are giving themselves anywhere from a year and a half to three years due to financial constraints. Previously, she said, couples would only plan up to a year in advance.

"They need to get more time to plan the beginning of their life together, more time to pay off their university student loans, find a place to live [and] save money," she said.

"There are so many elements that they have to consider and prepare for prior to planning their wedding."

Some companies are also noticing couples are opting to host intimate weddingsof less than 30 people and put off the splashy reception dueto financial constraints,said Kyra Cabrera, director of operations with Bellamy Loft and VintageBash sister companies that specialize in event venue rental space, wedding decor and floral services.

"A lot of our couples want to get married soon and then save the reception or the big party for later orwhenever they're ready to have that," Cabrera said.