Ontario's trillium logo getting makeover under Doug Ford government: sources

The Ford government isn't just putting a new slogan on Ontario licence plates, it's redesigning the province'slogo too, CBC News has learned.

Two government sources say the province's trilliumlogo reflectingOntario's official flower has been given a makeover.

• Ford defends plan to change Ontario licence plate slogan

The updated logo will be deployed across all government branding, which meansit will appear on provincial websites, signs, advertisingandletterhead.

The cost of the redesign is $89,000, a senior government official toldCBC News.Thefee is "less than half of what the Liberals spent on the previous logo,"said the official.

In 2006, the Liberal government of then-premier Dalton McGuintyredesigned the trillium logo at a cost of $219,000.

At the time, the PCs slammed the move as a waste of taxpayer dollars.

"Why don't you cancel this boondoggle and instead spend the money on emergency rooms or helping farmers or autistic kids?" the then-leader of the Progressive ConservativesJohn Tory askedin question period in September 2006.

PC MPPLisa MacLeod, now a member of Ford's cabinet, said it was "nsulting" that the Liberal government redesignedthe logo.

"It has endured through 42 years, seven governments and three major political parties," MacLeod told the Legislature in October 2006.

"Yet this premier and this government have had the audacity to waste taxpayer dollars on rebranding the logo of an institution that will be here long after we are gone."

The late New DemocratMPP Peter Kormosquipped that the logo lookedlike "three men in a hot tub."

The newtrillumlogo will also appear on Ontario's new licence plates, in addition to the crown that's on the current plate design, the Ford government official said.

The source said this is "part of a wider refresh of how Ontario licenceplates are produced," including improving the quality of the design.

Drivers have reported defective licence plates on which the letters and numbers quickly wore off, forcingthe province to order thousands of plates from out of province. Ontario's plates are currently manufactured at provincial correctional centres.

"By modernizing Ontario's licence plate and how it is made, Ontario taxpayers will save millions of dollars each year," said the senior government source. The official said the redesign cost is "a mere fraction of the savings taxpayers will receive from our wider plate modernization process."