Viral photo editor behind all those aging celeb photos is raising privacy concerns

A flood of pictures on social media of computer-aged celebrities, including Drake and Stephen Colbert, has boosted the popularity of the "FaceApp Challenge," but also has privacy experts raising concerns about the image-altering service's expansive terms of use.

The app, which offers a range of facial image manipulations from adding facial hair to changing genders and age, has terms of usethat include granting the rights to reproduce, modify, publish and share photos and other user content.

Privacy expert Ann Cavoukian says that while most apps have problematic policies, FaceApp's potential sharing of photos andother information with third parties is especially concerning.

"Most apps are really bad, there's no question. But this one captures your facial image, it's the most sensitive information out there," said Cavoukian, executive director of the Global Privacy and Security by Design Centre.

"You don't want this compromised and used in ways that you never intended."

Gather and monetize

Along with the ability to share data with affiliates, users ofFaceApp grant the company the right to use user content for
commercial purposes.

Many app companies have wide-ranging terms of use to give them the option of monetizing the gathered data in the future, even if they don't yet know how they will, said Jennifer Whitson, associateeditor of Surveillance & Society and an assistant professor at the University of Waterloo.

Always remember, if it's free, think about how is this company making their money.- Jennifer Whitson

"They speculate that the data that they collect as you use their services will be useful to some party at some time in the future,"said Whitson.

"What they do is they collect it all, as much as they can gatherand store it, because storage is cheap, and hope that they canfigure out some way in the future of how they can use it to make them rich."

While few people have time to read the terms of use of every app,it's at least good to have a general sense of whether companies plan to profit from your data, said Whitson.

FaceApp says it limits use of user data

"Always remember, if it's free, think about how is this company making their money."

For its part, FaceApp said in a statement Wednesday that itlimits the use of user data.

"We don't sell or share any user data with any third parties," said Yaroslav Goncharov, the Russia-based developer of the app.

The company's terms, however, allow that it might sell some assets, including user data, to other organizations, and share data with affiliate companies.

The app, launched in 2017, recently raised concerns after a Twitter user claimed it had started to upload all of the photos ontheir phone, but Goncharov said the app doesn't do that.

"We only upload a photo selected by a user for editing. We never transfer any other images from the phone to the cloud."

He said the app does upload selected images to the cloud forediting and may store them there to speed up processing, but that most photos are deleted from the servers within 48 hours.

Not 1st time app has drawn criticism

Data is not transferred to Russia, and users can also request to have all their data deleted, though the support team is currently overloaded, he said.

FaceApp features can also be used without logging in to avoidtransferring identifying personal information, said Goncharov.

The app had previously drawn criticism for offering the abilityto change the ethnicity of users' photos, an option the company removed.

Cavoukian, a three-term Ontario privacy commissioner, said everyone should be concerned about data privacy, not only because ofissues like data theft, but also because privacy is so crucial to an open society.

"Privacy forms the foundations of our freedom. You can't haveopen societies without the foundations of privacy," she said.

"You can't have brilliant ideas and all kinds of things takingplace without the freedom to think wild, crazy thoughts without someone looking over your shoulder."