How the minimum wage hike is playing out politically

The steep hike in the minimum wage is the dominant political issue of the moment in Ontario, thanks in no small part to the response of some Tim Hortons franchise owners.

Premier Kathleen Wynne's Liberals could not have hoped for a better storylineto promote the wage increase that tookeffect Jan.1. As first revealed by CBC, the heirs to the Tim Hortonsfounders cut their workers' paid breaks and forced them to pay more for their benefits because the minimum wage was rising to $14 an hour.

The Liberals pounced on that news, with Wynne even emerging from her winter vacation to label the Cobourg franchise owners bullies.

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There's plenty of evidence that the minimum wage hike is resonating politically. People are talking about it around the dinner table and, of course, in the coffee shops.TheCBC'soriginal story about the TimHortonsfranchises was viewed 1.5 million times in just two days.

All the polling I've seen indicates the increase is pretty darn popular among the vast majority of voters. Whilebusiness types and conservative commentators are grumbling, their numbers are small in the overall scheme of things.It's actually hard to think of a politicalmove that has been more widely embraced in this province in years.

The Liberals say they're raising the minimum wage because it's the right thing to do, not because there's an election in June.

Of course not.

Regardless of what the Liberals say, you can be guaranteedit is an absolutely essential ingredient in their re-election campaign.

Witness the news conference that Labour Minister Kevin Flynn held on Friday. His chosen location: an independent coffee shop, an unsubtle attempt to gain more publicity off the Tim Hortonsbrouhaha.The ostensible"news" hook was that it was the first payday for many workers since the minimum wage went up.

"It is a popular issue, there's no doubt about it," said Flynn. "The public is clearly behind this move."

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But the Liberals still may not get the maximum electoral bang for their buck from this move, if things play out like so: either if voters believe the PCs also support the higher minimum wage, orif voters believe the Liberals did it merely to save their political skin.

For the Liberals to gain politically from the minimum wage hike, they must achievewhat the political strategists call "contrast" with the Progressive Conservatives on the policy, and generate fears about what a PC government would do to the minimum wage if elected.

PC leader Patrick Brown is trying his utmost not to givethe Liberals ammunition, by saying he supports the $14 minimum wage, and pledging tomove it to $15 an hour, althoughslowly. (The Liberals would push it there at the start of 2019; the PCs not until 2022.)

Some of Brown's candidates and MPPs,in their desire to criticizethe Liberals, risk veering off-message about the minimum wage:

During his news conference, Flynn tried to raise fears about the PCs, saying he is "convinced by pastpractice" that they wouldroll back the minimum wage increase (something PC officials deny).

"PatrickBrown is trying to have it both ways on this," said Flynn. "He's trying to be supportive of the change because he knows that's whatthe people of Ontario want.But I think he's trying to satisfy a base that would much preferthat we'd left the minimum wage at $11.60 an hour."

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Don't forget that less than a year ago, the Liberals were quite content to leave the minimum wage where it was, rising only by inflation.

The NDP will remind voters of this fact at every opportunity, trying to convincepeople that Wynne's motives in jumping on the "$15 and Fairness" bandwagon were purely political.

NDP leader Andrea Horwath attended a rally on Wednesday at the Tim Hortonsfranchise in Cobourgthat sparked the controversy, and pointed out that she'd supported a $15 minimum wage well before the Liberals embraced it.

"It's taken 14 years for the Liberals to get off their duffs and do something about it," Horwath told reporters. "It doesn't have to be that the only way we make gains for the people is when it's politically opportunistic for the Liberal Party. And that's what Ifind reprehensible about the situation we're in now, frankly."

I've been writing since last spring about how appealing to workers would be a key thrust of Wynne's re-election campaign. The political calculus for the Liberals is fairly simple: eat into the NDP's support base as much as possible, try to make the election a two-way contest between the Liberals and the PCs, and send a message to voters that the only way to stop thePCs from winning is to vote Liberal.

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PC strategists tell me that a weak NDP is their biggest worry. They fear the NDP vote will bleed away to the Liberals, hand too many battleground ridings to Kathleen Wynne's team, and allow the Liberalsto win their fifth straight election.

If that's does happen, the minimum wage hike will be a key reason why.