Car designers push new tech to target young drivers
Experts at the North American International Auto Show tell CBC how they lure younger buyers
Hey Alexa, start my car.
Turning on a vehicle from your bedroom by simply using your voice or telling your car to adjustyour home's temperature as you're drivingfrom work are just some of the latest tech trends automakers are using as they attempt to targetyounger demographics.
Car designers are pulling out all the stops at this year's North American International Auto Show, and CBCWindsor teen correspondent KegunMorkinwas there to find out more.
The 15-year-old spoke with a number of majorautomakersto find out how a car's design, both inside and out, appeals to people like him.
Alexain your car
Toyota is planning to be the first automaker to integrate Amazon's Alexa-controlled Echo smart system that can connect to both a vehicle and your home.
Toyota Divisiongroup vice president and general managerJack Hollis, tells Morkinthe secret to speaking to a younger audience.
'Every crease has a purpose'
Other automakers focus heavily on the physical design or "sex appeal" of a vehicle when thinking of younger buyers.
Emile Korkor,brand manager for Acura Canada, explains toMorkinthat delicate balance needed in a good design.
Connected cars
Ford isfocusing heavily on attracting those who may have passengers watching TV, or havea laptop anda cell phone and tablet within reach.
FordEcoSportbrand manager Cristina Aquino explains to Morkin how you can stay connected through your car.
Upgraded featuresbecome standard
The quest to attract young car buyers is becoming so competitive, some auto companies are making certain design features standard that you may pay extra for in other brands.
Chad Heard, public relations senior manager forHyundai tells Morkinabout the upgrades.
_(720p).jpg)
 OFFICIAL HD MUSIC VIDEO.jpg)
.jpg)
