FCA debuts 5 commercials during Super Bowl

FCA debuted a record five commercials during last night's Super Bowl broadcast at an unknown cost to the company.

Jeep and Ram brands were in the spotlight. January sales for Jeep brand vehicles were up, but Ram and Dodge brand vehiclesales werelower than sales in that time last year.

• FCA January sales down, Pacifica minivan sales way up
• FCA CEO hints at new product for Windsor, says commitment to plant is 'unwavering'

"These vehiclesand these commercialsreflect our continued commitment to each brand and serve as a validation to our actions to realign our industrial output in the United States to meet customer demand,"said FCA CEO Sergio Marchionne in a press release.

Here's a look at some of thecommercials.

Jurassic World Jeep

The 60-second "Jurassic World"commercial pays homage to the iconic scene in "Jurassic Park," in which character Dr. Ian Malcom (played by Jeff Goldblum) escapes danger while in the back of a Jeep Wrangler.

The video is directed by "Jurassic World" directorColin Trevorrow.

'Anti-Manifesto'

The 30-second 'Anti-Manifesto'speaks of the automakers that usedeclarations or promises of what their brand or vehicles deliver.

The Road

The 30-second "The Road" spot introduces the new 2019 Jeep Cherokee.

Ram's 'Built to Serve'

The 60-second spot featuresa speech that Martin Luther King Jr. delivered50 years ago onFebruary 4, 1968.

Icelandic vikings

This 60 second commercialhumorously pays tribute to the setting of this year's big game, Minneapolis,Minn.

Reaction

Online reactions to the commercials poured in swiftly. Many were critical of the company's choice to useMartin Luther KingJr.'s speech as a backdrop to sell vehicles.