Howie Mandel wears shirt touting Windsor on NBC Today Show

A local clothing retailer got a major marketing boost from a Canadian comic.

Howie Mandel wore a Win City T-shirt on The Today Show on NBC in New York on Wednesday.

Mandel was promoting Americas Got Talent sporting the Windsor-made shirt he bought last weekend during a tour stop at Caesars Windsor.

He wore the shirt throughout his three-minute spot.

Win City t-shirts are part of the "REP UR CITY" clothing collection from BB Branded Boutique in downtown Windsor.

The shirts are designed and printed in Windsor.