Oscars draw over 15 million viewers, up from last year's record low - Action News
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Entertainment

Oscars draw over 15 million viewers, up from last year's record low

Sunday's ceremony reached an estimated 15.36 million viewers, according to preliminary Nielsen company numbers released on Monday by ABC. A more detailed estimate is expected Tuesday, with elements like out-of-home viewing added.

Show producers made several changes to this year's telecast in an appeal to viewers

From left, Eugenio Derbez, Sian Heder, Marlee Matlin, Troy Kotsur, Emilia Jones, Daniel Durant, and Amy Forsyth, winners of the award for best picture for CODA, pose in the press room while signing "I love you" at the Oscars on Sunday, March 27, 2022, at the Dolby Theatre in Los Angeles. (Jordan Strauss/Invision/The Associated Press)

Television ratings for the Oscars rebounded somewhat from last year's record low, but the event stilldoesn't seem to have the appeal to viewers that it once had.

Sunday's ceremony reached an estimated 15.36 million viewers, according to preliminary Nielsen company numbers released on Monday by ABC. A more detailed estimate is expected Tuesday, with elements like out-of-home viewing added.

CODAwon best picture in Sunday's ceremony, but all of the winners and losers were overshadowed by best actor winner Will Smith storming the stage to slap comic Chris Rock because of a joke Rock made about Smith's wife, Jada Pinkett Smith.

Producers made changes to combat ratings slump

Hosts Amy Schumer, from left, Wanda Sykes, and Regina Hall appear on stage at the Oscars on Sunday, March 27, 2022, at the Dolby Theatre in Los Angeles. The show's ratings made a slight recovery this year after last year's viewership numbers reached a record low. (Chris Pizzello/Invision/The Associated Press)

Held in the midst of the COVID-19 pandemic, the 2021 ceremony had reached a startlingly low 9.85 million viewers. That led to several changes in the Oscars going into this year, including the addition of hosts and awarding eight categories ahead of the broadcast and editing them into the live show.

While that clearly seemed to help, an audience of 15 million is still below the 23.6 million people who watched the Oscars in 2020. Until last year, that was the smallest-ever audience for an Oscars ceremony.

Nielsen did not immediately have more specific viewership numbers for Sunday's show, but the research company Samba TV said its own study did not indicate that the Smith-Rock incident had a significant affect on the audience size as the ceremony happened.

Viewership for live television events, with the notable exception of NFL football games, has been declining for several years with the advent of streaming and cord-cutting. Some Hollywood observers believe that the relatively niche appeal of many films honoured by the Oscars has also limited the audience.

WATCH | Actor Will Smith storms the stage to slap Chris Rock: