Much ado about Apu: Is The Simpsons character a tired stereotype?

The Simpsons showrunner Al Jean is responding tocontroversy over the series' well-known South Asian character of Apu Nahasapeemapetilon, a heavily accentedIndian immigrant andconvenience store owner.

"I truly appreciate all responses pro and con," he posted on Twitter Friday."Will continue to try to find an answer that is popular & more important right."

Theanimated character, whichfirst appeared during the show's premiere seasonin 1990, has been the focus of criticism for being a racial stereotype. In the2017 documentary, The Problem with Apu,Indian-American comedian Hari Kondaboluexamined howthe famed Kwik-E-Martclerk may have negatively affected perceptions of South Asians in North America.

• The Problem with Apu: documentary critiques South Asian stereotype

Episodeaddresses controversy

The Simpsons addressed the ongoing debate on an episode April7 called No Good Read Goes Unpunished, when Marge edits the fictitious children's book The Princess in the Gardento make it less offensive.

"Something that started decades ago and was applauded and inoffensive is now politically incorrect.What can you do?" Lisa says directly to the camera before lookingat a framed photo of Apuon her bedside table signed "Don't have a cow."

"Some things will be dealt with at a later date," said Marge. Lisa added: "If at all."

The response which was teased by Jean on social media before the episode aireddidn't sit well with a lot of people.

Among the objectionsis that thecharacter's exaggeratedaccentis voiced by HankAzaria. Hiswork has won him several Emmys.

'Nuanced' character

"I'm not necessarily a fan of a white guy voicing an Indian character," Orlando-based producer Amar Shah told CBCradio host Brent BamburyonSaturday. "But Apu, to me, started off as a type and as the years progressed, the character became more nuanced."

Shah, whose parents owned a convenience store and gas station, is amongmany fansdefending the comedic nature of the role including those from theSouth Asian community itself.

"Apuwas kind of all we had," said L.A.-basedcomedian Rajiv Satyal about growing up with a lack of South Asian representation on television.

But he says now, things have changed, with the work of Hollywood heavyweights such as The Big Sick's Kumail Nanjiani, Quantico's Priyanka Chopra and The Daily Show's Hasan Minhajamong others.

"If the argument is that Apu is our only representation, then that's clearly untrue."

Satyal, who wrote an opinion piece about Kondabolu's documentary, also arguesApu's accent isn't all that bad.

"My parents are very well versed in English but my dad still has a very strong accent," he told CBC News. "He still makes grammatical mistakes in terms of slang and things like that. It's funny."

But that's also part of the problem, says writer-producer Jhanvi Motla.

Times have changed

Motla, who was born in India and lives in the U.S., acknowledges that The Simpsons"makes fun of everyone", butsays thefundamental difference is that humour has changed significantly since Apu was created and yet the series hasn't kept up.

"It's OKif you make that joke once and then you move on," she toldCBCNews."It's a different thing when every episode, you're making the same joke."

She says the industry has had a tendency in the past to make minorities the "butt of a joke rather than being the lead of a joke."

"By consistently reinforcing one image of acharacter, you inevitably have seta community up to be seen that way. Even if that's not your intention, you've done that."

Motla says as a teenager in the U.S., she was told she "sounded like Apu." Kondabolu'sdocumentary included similar statements. When media informs so much of our cultural understanding, Motlasays, shows likeThe Simpsonshave some responsibility.

"Even now they're not willing to take blame," she said. "It's hard for them to understand because they've never been bullied over this."