Starbucks serving up McCartney with Tuesday's java

Be prepared for non-stop Paul McCartney with your Tuesday morning dose of latte.

Starbucks is releasing the first recording on its new Hear Music record label, Memory Almost Full, on Tuesday.

The pop effort from the former Beatle will play on a continuous loop in more than 10,000 Starbucks stores in 29 countries all day, givingit access to six million sets of ears in the first day alone.

Most retailers would not likely play the same album all day,"probably for no other reason than not wanting to drive their workers insane," said Mike McGuire, an analyst for Gartner Inc.

But Starbucks has had success with selling Genius Loves Company, an album of Ray Charles duets that it released with Concord in 2004, and it wants the same results for McCartney's album.

Genius Loves Company went on to win eight Grammy Awards.

It may be a good strategy to go where consumers are standing in a line waiting to buy coffee, McGuire said.

"Let's face it. The energy has kind of gone out of the CD store launch," he said.

Starbucks co-founded its Hear Music label with Concord Music Group in March. McCartney is its first, and so far, only, artist.

"Once we heard the album ... we just knew this was a phenomenal record," said Ken Lombard, president of Starbucks' entertainment division.

"It is the most personal and revealing album that Paul has created in his solo career ... It's such a reflection of his life and his career. I mean, the ups and downs and the recognition of really what a remarkable journey it has been. So it was really for us the perfect fit."