Home | WebMail | Register or Login

      Calgary | Regions | Local Traffic Report | Advertise on Action News | Contact

Sign Up

Sign Up

Please fill this form to create an account.

Already have an account? Login here.

HealthAudio

Risky drinking on the rise by Canadian women

The latest numbers from Statistics Canada's Canadian Community Health Survey suggest nearly 30 per cent more women engage in risky drinking than a decade ago.

Alcohol brands increasingly target women, marketing professor says

The latest numbers from Statistics Canada's Canadian Community Health Survey suggest nearly 30per cent more women engage in risky drinking than a decade ago.

Risky drinking is measuredasfive or more drinks at a sitting, once or more a month.

Fruity spritzer brands like this pomegranate one are proliferating. (Matthew Mead/Associated Press)

Women still haven't caught up to men in alcohol consumption buttheir increased consumption is raising questions.

Gerald Thomas,a senior researcher with the Canadian Centre on Substance Abuse, spokeonThe CurrentwithAnna Maria Tremonti, about calculating the increases.

David Jernigan, whostudies alcohol marketing at the Johns Hopkins Bloomberg School of Public Health in Baltimore, talked about brands targeted at women.