Added sugar often found in Canadian products marketed as 'healthy,' researchers find - Action News
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Added sugar often found in Canadian products marketed as 'healthy,' researchers find

Two-thirds of food and beverages tested by a group of Ontario researchers, including baby foods and products marketed as healthy, were found to contain added sugar in their ingredient list.

Why 'you really need to be a detective' when reading food labels

Mother Sarah Nowak searches for the 30 different terms for added sugar with her youngest daughter, Cersei. (Melanie Glanz/CBC)

Two-thirds of food and beverages tested by a group of Ontario researchers, including baby foods and productsmarketed as healthy, were found to contain added sugar.

The researchers, fromPublic Health Ontario and the University of Waterloo, examined theingredients of40,829 products sold in March 2015 at a national grocery retailer.

In a study published in Thursday's issue of CMAJOpen, Erin Hobin and her team searched for 30 different added sugar terms, ranging from sugarto dextrose,high-fructose corn syrup, glucose, fructose and fruit juiceconcentrate.

Dietitians say added sugars are a concern because they tend to be consumedin much larger quantities than naturally occurring sugars found infoods such as bananas or milk.

Added sugars are a sign of more food processing, which has health implications, including weight gain and high blood pressure. The World Health Organization and Heart & Stroke now recommend that people limit their sugar intake to no more than 10 per cent of overall calories, or about 12 teaspoons a day

"It definitely is tricky," Hobin said in an interview. "You definitely need to know what you are looking for when you are scanning the ingredients list, and you really need to be a detective and take your time."

Added sugars are defined as all sugars added to foodsby the manufacturer plus the sugars naturally present in honey, syrupsand fruit juices.

Examples of names for sugar includefruit juiceconcentrate, dextrose andhigh-fructose corn syrup. For more, see "Sugar's on the foodlabel, but ..."

Products you might suspect contain the most added sugar, such as candy or chocolate, showed the highest sugar content.

Fruit juice processing

"What we also found was that some of the products that are marketed as healthy also frequently contain added sugar. So that included breakfast cereals, granola bars and a lotof fruit juices," Hobin said.

Sarah Nowak of Toronto is the mother of three girls, agessix, three and 18 months.

"These, I thought, were just dried fruit," Nowak said as she examined the front of one box. "Once again, where are the ingredients? Apple puree, concentrated juices, more juices, blueberry juice, carrot juice."

When whole fruits and vegetables are processed, nutrients are stripped away, Hobinexplained.

"You are just left with the fruit juice concentrate that is used as a sweetener, so it is put back into products to sweeten up the product."

Almost half of all infantformulas and baby food studied also listed added sugars as part of theiringredients.

Nowak said she wished the labels were more transparent. "It makes me feel a little bit duped," she said.

The researchers suspected a large proportion of products on grocery store shelves contained added sugar, but there was little empirical data. Now, they have a snapshot.

Some evidence suggests that if you feed sugary food to young children, then their palate adjusts, and they grow more attracted to that in the future, said Bill Jeffery, executive director of theCentre for Health Science and Lawin Ottawa. "It may be cultivating a lifelong market."

Fruit juice concentrate that food processors use as sweetener has the nutrients stripped away, said Erin Hobin of Public Health Ontario. (CBC)

If food labels indicated products weren't very healthful, then sales would decline.

"They have a strong vested interest in making sure that the nutrition labeling is as useless as possible, to be candid,"Jeffery said.

In December, Health Canada announced changesrelated to the list of ingredients and nutrition facts table the information boxes on the back of food products.

The federal government won't requirelabelling of added sugars.

Group added sugars together

Asked why, a departmental spokeswoman said, "Added sugars are ingredients that manufacturers add to their products and that must be declared in the list of ingredients.

"The Nutrition Facts table declares the amount of nutrients, rather than ingredients. On the Canadian Nutrition Facts table, the amount of added sugars in the food is included in the amount of total sugars, which is consistent with the approach to all other nutrients. Laboratory tests cannot distinguish between naturally occurring and added sugars."

Health Canada is requiring manufacturers to group all added sugars together in the ingredients list.

Food & Consumer Products of Canada, an industry association, did not immediately respond to requests for comment from CBC News.

The analysis did not includefresh fruits orvegetables, fresh meat, raw ingredients (water, baking ingredients,coffee, tea, fats and oils, etc.) and non-food items (such as naturalhealth products or nutrition and protein supplements).

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Hidden added sugar is the culprit while naturally occurring sweetness is not so bad. This report helps you make the healthy choice

With files from CBC's Melanie Glanz