Multimedia program offers opportunities to Winnipeg's inner-city youth - Action News
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Indigenous

Multimedia program offers opportunities to Winnipeg's inner-city youth

A group of inner city youths are changing perceptions about themselves through multimedia.

Just TV changes perceptions about inner-city youth

10 years ago
Duration 2:09
Just TV is enabling youth in Winnipeg's inner city to change perceptions about them. Maggie Moose, an alumna of the program, profiles 18-year-old participant Danielle Anderson, who has released her first song.

A group of inner-city youthis changing perceptions about themselves through multimedia.

The JustTV program recruits youth who do not fit into mainstream programming likesportsand homework clubs to helpthem express their feelings andbuild confidence while growing and learning in a creative way. Youth create short videos which areshown at the annual Just TV Showcase. Participants are encouraged to draw on their personal experiences and lives as the basis for their pieces.

"Something About You" is the title of participant Danielle Anderson's first song. The 18-year-old described the experience as 'nerve racking, exciting, exhilarating," prior to the show.
Danielle Anderson of JUST TV (right) and Dave Mcleod CEO of Native Communications Incorporated standing proud after Anderson received Award. (Erica Daniels/JUST TV)

Anderson created everything from start to finish. She performed the song, created the video's concept, edited and even produced it. She says theprocess has changed her.

I was so quiet, said Anderson. I opened up to them [everyone involved with Just TV] and they're like my family now.

Anderson also took home the awardfor best music video.