Canadian election: What's the best way to increase voter turnout?

For three consecutive federal elections in the late 1950s and early '60s, more than 79 per cent of Canadians cast a ballot.

Since then, election day participation rates have been declining. The last time more than 70 per cent of Canadians voted was in 1992 for the referendum on the Charlottetown Accord, a series of proposed amendments to the Constitution.

As we gear up for another federal election on Oct. 19, voter-engagement advocatesin Canadaare once againtrying to get out the vote.

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But low voter turnout isn't just a Canadian problem. Many nations around the world are grappling with how to entice people to come out on election day.

Some countries opt for fun and festive approaches, with celebrity promoters and vacation lotteries, while others take a more sombre tack, imposing fines or threatening incarceration for those who fail to vote.

Penalties for non-voters

Political scientists saythere are a number ofarguments for why more voters is a good thing. For example, it would give under-represented demographics a better chance of being heard, andforce political parties to appeal to a broader swath of people.

One of the more controversial methods to boost engagement iscompulsory voting.

According to the International Institute for Democracy and Electoral Assistance (IDEA), 12 countriesmandate votingwith varying levels of enforcement.In a handful of countries, such as Bolivia, voting is compulsory, but it's not enforced.

Somenationsdemand non-voters offer a legitimate reason or pay a fine. In Australia, non-voters face a roughly $19 Cdn fine. In some areas, people who refuse to settle the fine can be jailed.

Some nations penalize non-voters through civil rights infringement ordisenfranchisement, like withholding some social services from people who don't have proof of voting.

Concerts and raffles

Aside from compulsory voting, there are six main ways to increase voter turnout, says JonPammett,who co-authored a 2006 report for IDEA on initiatives from around the world.

They includeinformation campaigns that address how to vote, advertising campaigns that focus on why it's important and grassroots movements that home in on a particular demographic, such as youth orspecific nationalities.

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Some governments or groups implement educational programming, like Canada's Student Vote. The program runs alongside Canada'selections and allows youth below the legal voting age to cast a ballot in a mock election. In 2011, nearly 600,000 students voted and elected a minority Conservative government. (In reality, the countrychose a majority Conservative government.)

#PledgeToVote

Do you think it's important to vote? Does your sense of civic duty, care for the environment or commitment to public safetyprompt you to head to the polls?

Take CBC'sPledge to Vote challenge to share you commitment to cast a ballot on October 19 and explore why other Canadians feel compelled to do so.

Pledge to Vote is an online mapping tool and election engagement project made in collaboration with Google.

Some voter engagementcampaigns leverage the power of entertainers to rally a sense of democratic pride.

Rock the Vote, a non-partisan organization founded in America in 1990 by people in the music industry, showcasescelebrities to encourage young people to register to vote.For the 2014 mid-term elections, rapper Lil Jon sangTurn Out For Whatin a video with cameos by stars fromGlee,Orange Is the New BlackandGirls, explaining why theyvote.

In 1998, during Slovakia's parliamentary elections, an NGO created a similarinitiative,Rock Volieb. It featured rock concerts and a voter awareness bus tour. The year before the election, first-time voter turnout was estimated at about 50 per cent, according to the IDEA report. By the time of the election, it had risen to80 per cent by the election.

If the end goal is simply to entice voters to show up, perhaps the most logical method is to run a lottery, says Pammett.

It's been tried a few times before.In 1995, a municipality in Norway gave awaytravel vouchers for a sunny getaway in exchange for proof of a vote. According to the IDEA report, Bulgaria held a lottery during its 2005 parliamentary elections in which it raffled off a car, as well as some smaller prizes, including cellphonesand computer equipment.

While these approaches can be successful,Pammett says they are"kind of looked down on often as not being very ... proper."

More voters may not be enough

DavidMoscrop, a PhD candidate at the University of British Columbia's political science program, is concerned mandatory voting and other engagement tactics don't necessarily create more informed voters.

"At the end of the day, what we want isn't just more turnout," he says. "We want a fair, more representative parliament, and we want fair, more representative policies."

He's concerned about whether civic education should come before attempts to galvanize voters.

"Do we want to try to educate citizens and then get them to turn out, or do we want them to turn out and then try to educate them, or do we want to try to do both at the same time?"