The Charest-Poilievre clash is a conflict over Conservative identity

A month ago, Pierre Poilievre used his highly weaponized Twitter account to announce a run for the Conservative leadership with a tightly stagedthree-minute video: the MPin a suit and tie, seated at a desk before an expansive bookshelf, vowing to deliver Canadians from oppressive government and elite control.

On Thursday, Jean Charest announced his own candidacy for the Conservative leadership by joining Twitter and posting a casual 22-second video no tie, only a blank white wall behind him to greet his new followers.

Viewed from one angle, Charest's opening foray may have looked dangerously unsophisticatedin its approach tomodern politics. On the other hand, the fact that he apparently somehow avoided Twitter's outrage machine up tonow might be a mark of grounded maturity.

But whatever else Charest brings to the Conservative leadership race, he might at least offera clear and viable alternativefor a party with unansweredquestions about what it should be.

Charest's story is certainly a fascinating one, with few precedents. A former minister in the cabinets of Brian Mulroney and Kim Campbell, he ledthe Progressive Conservative party and was a significant presence in the 1995 referendum campaign that barely kept the country together.

He was recruited to slay the separatist beast as leader of Quebec's Liberal party theprovince's primary federalist option in those days. He eventually bestedthe Parti Qubcois and governedthe province for nine years before leaving politics in 2012.

John Turner came back to lead the Liberal Party in 1984 after nine years away from politics. Joe Clark returned to lead the moribund PC party in 1998 after leaving politics in 1993. But both of those leaders had substantial history with the parties they were returning to lead.

Charest's PC party was replaced by the modern Conservative Party of Canada in 2003, and today's CPCis only periodically willing to acknowledgeanything that happened before that date.

The Poilievre campaign's response to Charest's candidacy has been to shout that he isn't really a Conservative that his turn as leader of the Quebec Liberals showedhis true place on the ideological spectrum. The Charest campaign's slogan "built to win" might be read as aresponse to that charge.

In his wordsand his style, Poilievre is offeringConservatives an opportunityto scratch a political itch to be unapologetically and aggressively conservative, to air grievances and attack everything about Justin Trudeau and the Liberal agenda.

Poilievre presents himself as a fearless populist. His campaign cry of "freedom" followed on his enthusiastic embrace of the self-styled"freedom convoy" that occupied downtown Ottawa.

WATCH | Pierre Poilievrediscusses anti-vaccine mandate protest:

Conservative MP discusses his support for truckers' protest

3 years ago

Duration 0:40

Pierre Poilievre says he supports peaceful protest by legitimate truckers and denounces those promoting extremism.

"Built to win" promisesConservativessomething else a chanceto actually hold power. "Built to win" says that while Charest might not say or do all of the things that the Conservative base wants, he's better positioned to win the next federal election.

In fact, hemight be better positioned to win the next federal election precisely because he doesn't say or do all the things that Poilievre does.

"Jean Charest is the tactful, experienced, and determined leader we need now," Charest's official website says. "There is no time for amateur politics. Our democracy is at stake. We need a leader who understands that winning a national government is built through consensus and unity, not through division and alienation."

An underwhelming campaign launch

The use of the word "tactful" is notable, but it remains to be seen whether Charest is the professional in this race. Too much can be made of a campaign's opening move and maybe there's something to be said for an understated introduction but the shaggy nature of his launch this week was not an overwhelming displayof political skill.

The response from the Poilievre campaign was typically unsubtle: a 48-second attack ad repeating the claim that Charest is really a Liberal because,as premier of Quebec,he raisedthe provincial sales tax by two points, implementeda carbon priceand supportedthe federal long-gun registry.

Each of those points could be useful grounds for a debate about what makes a proper Conservative in 2022 particularly the question of pricing carbon.

In 2008, Charest's government in Quebec agreed with Dalton McGuinty's Ontario government to pursue a joint cap-and-trade systemwhich establishes a price on carbon through the purchase and sale of emissions credits. Quebec's own system launched in 2013, and it was subsequently partnered with both Ontario and California.

When Stephen Harper embraced cap-and-trade

Mind you, Stephen Harper's Conservatives campaigned in the 2008 federal election on a promise to work with provinces and the United States "to develop and implement a North America-wide cap-and-trade system for greenhouse gases and air pollution, with implementation to occur between 2012 and 2015."

Harper's Conservatives gave up on that promise when federal cap-and-trade legislation failed in the United States. But Poilievre no doubt remembers running on that promise as a Conservative candidate in 2008.

Fourteen years later, Poilievre is vowing to do away with the federal carbon tax completely.

Charest, meanwhile, seems to have some problems with the Liberal approach he told an audience in Calgary on Thursday night that it didn't make sense to go ahead with this year's annual increase in the federal fuel levy. He also told the Globe and Mail that his approach to climate policywould "include pricing."

The makings are here for a good debate, if Conservatives are interested in having it.