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Cabinet minister tells Liberals to 'change their attitude' as MPs return to Commons

A cabinet minister who serves as thefederal Liberals'national campaign co-chair told MPsat the party's recent caucus retreat that they need to "change their attitudes" if they want to turn around their dismal polling numbers, sources tell CBC News.

'To come in there and and scold MPs is really out of place,' one MPsaid.

A man in a blue shirt looks through a window. His face is slightly obscured by the reflection of tree branches.
Prime Minister Justin Trudeau leaves after finishing for the day at the Liberal caucus retreat in Nanaimo, B.C., on Tuesday, September 10, 2024. (Darryl Dyck/The Canadian Press)

A cabinet minister who serves as thefederal Liberals'national campaign co-chair told MPsat the party's recent caucus retreat that they need to "change their attitudes" if they want to turn around their dismal polling numbers, sources tell CBC News.

More than half-a-dozen Liberal MPs asked CBC News for confidentiality in order to offer a behind-the-sceneslook at the recent two-day caucus retreat in Nanaimo, B.C.

Three of them said Tourism MinisterSoraya Martinez Ferrada, national campaign co-chair,told them during her presentation that if they "want something to change" in their political prospects, they should change their "attitudes" first.

Two of those three MPs said the comment was poorly received by caucus members in the room. One said the statement was particularly galling because backbench MPs have been bearing the brunt of voters' dissatisfaction with Prime Minister Justin Trudeau and his government.

"To come in there and scold MPs is really out of place," the MPsaid.

A third MP, meanwhile, said they were not bothered by Ferrada's message.

"Recognizing that one's attitude plays a role in [public] perception" is a valid point, the MP said.

Sources said that Quebec Liberal MP Alexandra Mends who recently told multiple media outlets that voters in her riding wantTrudeau to step down did not air her views at the meeting.

Before the retreat began, Mends told Radio-Canada that she would be expressing her constituents' views to her caucus colleagues in Nanaimo.

"It's a very generalized 'We're tired of his face' kind of thing," she toldPower & Politics.

Alexandra Mends, Member of Parliament for BrossardSaint-Lambert, speaks to reporters during the Liberal summer caucus retreat in St. Andrews, N.B. on Monday, September 12, 2022.
Liberal MP Alexandra Mends says many of her constituents have told her Prime Minister Justin Trudeau needs to step down as party leader. (Darren Calabrese/Canadian Press)

Mends confirmed to CBC News that she never raised the issue behind closed doors.

"During Quebec caucus, other matters were more pressing and we only had an hour," she said in an email.

Mendssaid she had to leave the caucus gatheringWednesday morning before the Q&A session.

All the MPs who spoke to CBC Newssaid representatives of Trudeau's office and the party leadership in Nanaimo wanted to assure caucus theyhave a plan for when MPs return to Parliament this week. They said the overall mood at the meeting waspositive.

The MPs said the plan presented to them had three parts: House of Commons strategy, policy and communications.

MPs said the communications section of the plan was presented to caucus by Max Valiquette, an executive director of communications hired by Prime Minister Trudeau in November 2023, months after polls started showing the Liberals trailingfar behind the Conservatives in voter intentions.

Conservative Leader Pierre Poilievre holds a press conference on Parliament Hill in Ottawa on Wednesday, Sept. 11, 2024.
Liberal MPs say they haven't been told when the party will being airing ads pushing back against Conservative Leader Pierre Poilievre. (Sean Kilpatrick/The Canadian Press)

Three MPs said that while theplan pitched stronger messaging to push back against Conservative Leader Pierre Poilievre, they were not told when the party would start releasing new ads.

By the second day of the retreat, oneMP said, "there were hardly any questions about what are we going to do and what should change."

That MP also said that during the retreat, Trudeau and his team acknowledged the negative public perceptions of the government.

Another MP saidValiquettetold caucus during his presentation that Canadians are feeling more positive about government policies althoughthey weren't surewhere the data supporting the claimwas coming from.

With files from Olivia Stefanovich