Justin Trudeau's plan for the middle class launches spin war

As the election clock ticks and each party stakes out its turf, spinning is a job for experts. So, when Justin Trudeau made his pitch for a middle-class tax cut, the Conservatives picked a practised spinner to respond and quickly.

There wasn't much time. Trudeaufinished his speech less than an hour before the daily House of Commons question period. Itwasn't obvious how the Tories would meet the challenge. After all, how is atax-cutting party supposed totrash a tax cut?

• Trudeau plans tax hike for top 1% to cut taxes, boost benefits for middle class

As we all wondered, one columnist the National Post's Michael den Tandt raced to Twitter to get a jumpon how the Conservativesmighthit back. Hedidn't think it would be easy.

Clearly, this calledfor a professional, not a pundit.

TheConservative war room called for Pierre Poilievre, and came up with the answer in a flash. The minister of employment immediately appeared in the House with his talking points so perfectly prepared that he recited them repeatedly, word for word, throughout question period.

Forget trashing the tax cut.Poilievre's idea was this: call it atax hike.

Now you see why he's in the cabinetand Den Tandt'swriting columns.

Again and again, Poilievreinsisted Trudeau's tax cut reducing the rate on incomes between$44,701 and $89,401by one-and-a-half points was actually a "Liberal tax hike" and a "Trudeau tax" because ... the Liberal leaderalso pledged to scrap the expanded tax-free savings accounts offered by the Conservatives.

Here's how the line went: "The Liberal leader announced today that he'll raise taxes on people earning less than $60,000 a year. Most of the people who've maxed out their tax-free savings account earn less than $60,000 a year. The Liberal leader admitted he would raise their taxes.Mr.Speaker,he would replace our family tax cut with a Liberal family tax hike."

Poilievre gives Conservative take on Liberal plan

9 years ago

Duration 1:28

Employment Minister Pierre Poilievre says a Liberal plan to boost child benefits while redrawing tax brackets and canceling an increase in the TFSA contribution limits would increase taxes for those earning less than $60,000.

Gather round, ye pundits, and observe the skill in this approach.Poilievredid not waste his time on what is, clearly, a real Liberal tax hike proposed by Trudeau: increasing the rate for those making more than $200,000 a year to 33 per cent from 29 per cent.

No, that wasn't the tax hike Poilievrewas talking about. There's nopoint in complaining about a tax on the rich when lots of folks like taxingthe rich.

Instead, the minister weeps for hard-working stiffs with modest incomes because they will lose the chance offered by the Tories tosave tax on the income from the savings which OK, most of them don't have. That's why they don't "max out" their tax free savings accounts now even before the Tory pledge to raise the limit.

But let's not get bogged down in the details. We're talking politics here, not punditry. SoPoilievrekept pointing us over here, at the tax-free savings accounts, and not over there, at the tax cut. His tweet said it all:

And, while hehad us all pondering the infamous "Trudeau tax,"he never mentioned that when not preying upon struggling Canadians everywhere Trudeau would cut the tax rate for those of modest incomes to 20.5 per cent from 22 per cent. And he'd alsoenrich child care benefits. So, if you forget all that, sure, it's a "Trudeau tax."

And, theConservatives, unlike columnists, don't have to come up with something new every time. So be prepared to hear about the "Trudeau tax" again. And again.