Mom's spaghetti: Supermarket channels Eminem to rap battle a customer on Facebook

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Rap fans from around the world are giving props to an Australian supermarketchain this week for demonstrating that ittoo, knows the meaning of "mom's spaghetti" in the context of pop culture.

Woolworthsis the largest business of its kinddown underwith872 grocery stores in current operation across the continent, and over 850,000 fans on Facebook.

While brands of this size generallyhave well-managedsocial media channels, it's rare that what they post on themisclever enough to resonate among people outside their maindemographic.

So they're praised en masse when they do produce something truly funny as Woolworths did Monday with a flawless response to one customer's 8 Mile-themedtrolling attempt onFacebook.

Jamie McGloinof Melbourne posted the following reworked lyricsfrom hip-hop artistEminem's2002 hit Lose YourselfonWoolworths' officialFacebook page Sept. 28:

Dear Woolworths,

Yesterday I was searching for food to make mums spaghetti. I was nervous, my knees were weak, my palms were sweaty and to top it off, I had a vomit on my sweater already.
To be honest, I was ready to drop bombs, but I kept on spaghetti what I wrote down. I feel I had one shot, one opportunity and I let it slip. I could have seized everything and I left with nothing but a brown onion and tomato paste. I lost myself in the spaghetti because I had spaghetti on my spaghetti already. Snap back to spaghetti. Oh there's goes more spaghetti!!
So today I went back to purchase some spaghetti, instead of finding spaghetti in the packet, I found this.
It was spaghetti!!!! What should I do with it? Should I return the spaghetti?

Love Jamie xox

The photo he included with the publicmessage featured himself holding a package of spaghetti and looking concerned.

It is unclear if the Facebook page's manager knew of the manybizarre "mom's spaghetti" memesthat have surfaced onlineover the years, but he or she was clearly aware of the Eminemtrack.

Approximately 14 hours after McGloinposted his message, Woolworths replied with its own version of the Oscar-winningsong's chorus:

Dear Jamie, you can do anything you set your mind to man.
The answer to your burning question is pretty clear... All you need to do is Lose Yourself in the spaghetti, the sauce, you own it. You better never let it go!
You've only got one pan, don't miss your chance to cook, cuz dinner only comes once in a day.
Yo.

But the store's page didn't stop there.

At least a dozen replies to other comments can be seen from Woolworths in the thread, most of them referencingspaghetti, Eminem songs, or the lyrics of other artists like Jay-Z, Mariah Carey and Beyonce.

The brand's first reply to McGloin has now earned more than 160,000 likes, with its additional comments racking up at least 100,000 more combined.

Praise for Woolworths is also coming in the form of news coverage, Twitter fawning, and promises of future business from customers.

"Top marks to Woolworths social media team. It is so nice to see a big company interacting and having fun with their customers," wrote one Facebookfan."I normally shop IGA, but I will bring my dollars to you today simply because you made my day and gave me a good laugh."

"Woolworths, your comments have made me decide to never shop at Coles again,"stated another."You have my full loyalty."

McGloinhas also reaped a few benefitsfrom his 15 minutes of Australian internet fame.

"I can't walk down the street anymore without girls and even boys just throwing their panties at me.I tried to order a coffee before, and the waitress just stood there. Screaming at me. Throwing spaghetti at me," he joked in a status update on his ownFacebookprofile Tuesday.

"Am I now suddenly rich?" he continued."Yes, Woolworth's told me they will provide me with unlimited spaghetti and unlimited tape cassettes of 'The slim shady LP'. That's all you need to get by in life. ThanksWoolworths."

Another update,posted Thursday morning, indicates that Woolworthsdelivered on its promise sort of.

"What? No?You had one job..." wrote McGloin, sharing a photo of some food and a hand-written notehe'd received from Woolworths.

"Though it's a more delicious pasta, We didn't come this far for you to send me Fettucine instead of Spaghetti."

For more "mom's spaghetti," please enjoy this delightful pasta-themed2013 remix of 8 Mile's iconic theme songby YouTuberBigMitch Baker.