Damn, Daniel! Mock fashion video goes viral

The phrase "Damn, Daniel" was trending on Twitter and Google in Canada over the weekend, and it wasn't because of the third-period heroics of a Sedin or a celebrity scandal involving a Radcliffe.

No, the Daniel in this case is Daniel Lara, and he'sjust some kid in California.

But social media is a place where Daniel's buddy Joshua Holtz can make a video ribbing him for his wardrobe choices and it will be seen by millions of people in just a week.

"Daaaamn, Daniel!" Joshrepeatedlyexclaims in mock awe of Daniel's T-shirt-and-jeansfashion sense.

"Back at it again with the white Vans!" teases Josh, notingDaniel's blindingly unscuffedkicks.

And that's it. Thirty seconds of video shot at a high schoolin Riverside, Calif.,over what looks like a week or so.

But an absurdpremise and a well-delivered catchphrase can go a long way online.

Since it was posted a week ago,Josh's original Twitter video post has been retweeted more than 260,000 times, but it's been repostedon other accounts and services around the world.

Like a lot of memes, "Damn, Daniel" is bound to have a short shelf life, but for a while, it will be all somefolks will be thinking about.

The catchphrase got the requisiteremix

Josh and Daniel have a fan in Cameron Dallas, a Vine video phenom with more than sixmillion followers on Twitter

A Twitter account dedicated to men's fashion offered tips on how to get that #DamnDaniel look

And the paireven got a shout-out from the makers of those famous shoes