Facebook to notify users of impersonating profiles

Facebook is currently testing a new feature that will send out automatic alerts to users it thinks are being impersonated.

The site will flag imitations of profile photos and names, which will then be reviewed by Facebook's team.

Targeted users will be prompted to identify whetherthe profile that's been marked is an impersonationor not.

The feature is now live in almost 75 per cent of the world, Facebook's head of global safety Antigone Davis told Mashable.

Davis said theimpersonationalertsare part of efforts to make women around the world feel safer usingFacebook.

Studies have found women between the ages of 18 and 24 face online harassment at disproportionately high levels.

"It's a real point of concern for some women in certain regions of the world where it [impersonation] may have certain cultural or social ramifications," Davis said.

Copying another user's profileis forbidden under the company's "real names" policy. Since its launch, the company has maintained that profiles be made with real names and not pseudonyms or other names a person may use.

• Facebook makes changes to 'real names' policy after complaints

"We require people to provide the name they use in real life; that way, you always know who you're connecting with," Facebook's policy page says.

Over the years, the tech giant has faced criticism for lacking an adequate mechanism to deal with imitators. In its 2014 annual report, Facebook saidfake accounts made up 5.5 to 11.2 per cent of its 1.3 billion monthly active users.

As of the fourth quarter of 2015, Facebook had 1.6 billion monthly active users, according to Statista.

In continued recent efforts to address online harassment, the social network has been hosting a series of roundtables around the world withactivists, NGOs and other groups to gather feedback on how the platform can better address issues around privacy and safety.