Fed up with bars that wouldn't play women's sports, she opened one that plays nothing but

At first glance, Jenny Nguyen's sports bar in Portland, Ore.,is like any other. There arerows of beer taps, autographed jerseys hanging from the ceiling,signed posters liningthe walls and of course, big-screen TVs showcasing the latestgame or match.

There's just one, subtle difference. The Sports Bra no, that's not a misspelling is levelling the playing fieldby showcasing women athletes.Since itopened in April 2022 The Sports Bra, which bills itself asthe world's first women's sports bar,has won fans around the world by unapologetically playing onlywomen's sports on its televisions.

"The only thing we're changing is who's on that poster? Who signed that ball? Whose jersey is that?" said Nguyen.

If there are no women's games on,staff will replay old matches.Or, to protest the lack of coverage,they'll leave the screens off. Nguyen says men's sports will never be shown at the Sports Bra because space for women's sports needs to be defended.

That sentiment is driving very public discussions about equality in women's sports around the world, withthe Canadian women's soccer team's labour dispute with Canada Soccer a prominent recent example.

Players wore their jerseys inside out during some training sessions this month to protest budget cuts affecting the women's side and its support staff.The women want the same backing and preparation ahead of this summer's World Cup in Australia and New Zealand thatthe men's team got before Qatar.

To keep pressure on their governing body, the team and some of their opponents wore purple shirts and armbands, a colour associated with gender equality, for games during theSheBelieves Cup.

In its 2018 budget,the Canadian government set a target to achieve gender equality in sport by 2035. But studies show when it comes to current salaries and broadcast opportunities, there's still work to be done.

Between television, online and print media women's sport receives significantly less coverage than men's sport, according to studies byCanadian Women & Sport.In print and online stories alone, over 90 per cent of sports coverage in Canada is about only male athletes, according to a preliminary 2022 studyby theSport Information Resource Centre.

In the U.S., that number is 95 per cent, with a 30 year study revealing "little change" in the proportion of coverage in that time, according toresearchby the University of Southern California and Purdue University.

Change making

Nguyen says that persistent inequality became impossible to accept in April 2018 when she and her friendscrammed into a Portland bar to watch sports.She asked for a TV to be switched from a men's game tothe NCAA Women's Basketball Championship. Butthe bar refused to put the women's gameon the main screen, so they had to watch it on a small TV in the corner.

Nguyen recalls it being one of the best games she'sever seen."We were just screaming, high fiving. I remember I had taken my hat and I threw it across the bar because I was so excited."

When the game was over, Nguyen and her friendsrealized they'd watched the whole thing with no sound.

Nguyen says that's when it became clear that the only way she'd get to watch women play sports"in their full glory," wasif shehad her own sports bar.

But the idea didn't fully form until 2020. That's when Nguyen, moved byprotests in the U.S. afterthe death ofGeorge Floyd, wondered if she could use her love of sports and training as a chef to create a space for more equality.

The Sports Bra was her answer.

Conversations about sports culture

It was supposed to be just a bar for fans of women's sports, but Nguyen says the creation of The Sports Braled to a conversation about how male-dominated sports culture leaves many feeling left out.

There were a lot of tears whenthey first opened, she says. There still are. Particularly for older women athletesin their 60s or 70s,someof whom have visited the bar and told Nguyen about how laws around equal opportunity in sport came too late to positively impact them.

"People come in and they cry and theyget embarrassed," Nugyen said. "And I'm like, no, literally, it happens all the time."

Regulars told CBC News that the venue, often referred to as just "the bra," is an inclusive space where sports fansof all genders and sexualitiescan feel like they belong.

Sabrina Domingo says she enjoys the camaraderie of watching women's sports with other fans in an environmentwhere she can"feel relaxed."

"It's important to be here because there are people who appreciate sports and want to feel included."

Challenging the system

Challenging the system that has catered to a predominantly male audience was important for Nguyen, who is also a queer person of colour.

Over the years, she says she'shad experiences where, because of her appearance and sexuality, she didn't feel comfortable or safe watching sportsin bars thatoften felt like man caves.

"If you think about traditional sports bars, there is a sense they were created for men," she said.

Despite the very limited amount of women's sportsNguyen was able to find to showcaseat The Sports Bra, she says she still received backlash online from people who labelled her barsexistfor choosing to show only women athletes. The criticism wasn't something she was expecting, given the huge number of sports bars that showmen's sports, but soon otherfans were defending her choice.

I realized that there's an entire community behind me and the mission that will speak up.- Jenny Nguyen, owner of The Sports Bra

"I realized that there's an entire community behind me and the mission that will speak up," Nguyen said, noting that behind the scenes, she still strugglesto findbroadcasters andstreaming platforms that canhelpfill her bar's niche.

"We got the sports package on cable, but still, 95 per centis men's sports," she said. "Sowe're about highlighting the five per cent."

Demand growing

Demand for women's sports coverage is growing and sports channels are slowly taking notice of changing audience interests, according toAshley O'Connor, a senior director of programming and acquisitions at ESPN.

She says that from 2021 to 2022 ESPN increased its coverage of women's sport by 60 per cent, notingthe channel is "always on the lookout" for ways to showcase different sports to new audiences, butis also limited by space in its broadcasts andthe already very fullschedule of men's sportsyear round.

There are moments when women's sport breaks through to major audiences.

A TV audience of 4.4 milliontuned into Canada's women's gold medal soccerfinal against Sweden at the 2020 Tokyo Olympics. The final professional match played by Serena Williams this summerbecamethe most-watched tennis telecast in ESPN's 43-year history.

Organizersof theWomen's World Cupin Australia and New Zealandare expecting a record two billion peopleto watch the soccer tournament this summer.

The number of sports bars in the U.S. dedicated to showing women's sports is also on the rise after Jen Barnes opened Rough & Tumble in Seattle in December 2022.

Like Nguyen, Barnes says she was driven by an urge to bring women's sports fans out of the shadows. Unlike the Sports Bra, Rough & Tumble doesn't exclusively showcase women's athletes, but instead tries to keep the coverage of men's and women's sports at 50-50 to send a message.

"My objective is to actually show what equality looks like on the screens," Barnessaid. And withlimited access to games on TV or streaming platforms,she says there's still "a long way to go" when it comes to equality in coverage.

Still, Nguyen says she sees progress being made and ismoved by moments like the time afather broughthis daughters into The Sports Bra for a mealand sheda tearwhile watching a women's game.

At a table with friends,Sports Bra patronJulia Paolomuses aboutwhere she might have taken her love of basketballif she'd been more exposed towomen's sports when she was younger.

She didn't end up pursuingsports,butsays it'sjoyful to be in a place that celebrates women who did.

"It's just cool seeing women succeed," Paolo said. "When one of us win we all win."