Debit, Credit or Cash: Which do you use most?
- October 21, 2010 10:25 AM |
- By POV
CBC News
An analysis of the shopping patterns of more than 1,000 consumers has found that when paying cash, people tend to choose healthier options.
"Two factors contribute to this intriguing effect," write the authors of this study, who are marketing professors from Cornell University and State University of New York.
"First, there is the correlation between unhealthiness and impulsiveness of food items: unhealthy food items tend to elicit impulsive responses."
The researchers posit that when people pay for items using a debit or credit card, it feels less like spending real money, so they tend to be more impulsive in their purchasing.
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How do you shop? Take our survey. Do you buy less impulsively when carrying cash? Let us know in the comments section below.
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