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Snow day: Did news organizations overhype the snow storm? - Point of View

Snow day: Did news organizations overhype the snow storm?

snowdaypic.jpg
A Toronto man shovels his walk without any concessions to the temperature.(Eric Foss/CBC)

An Environment Canada prediction that parts of southern Ontario would be hit by a fierce winter storm Feb. 2, triggered a response from Torontonians that some are deeming "Snowsteria," The Canadian Press reports.

In anticipation of the storm, several Toronto-area schools declared a snow day, flights out of Toronto's Pearson International Airport were cancelled and GTA workers made arrangements to stay home for the day.

Several news organizations in Canada and the U.S. devoted much coverage to tracking the storm. CBCNews.ca, for example, ran a live blog for more than 20 hours that included updates from reporters, meteorologists and photos from the public.

But when Toronto received approximately 15 centimetres of snow, as opposed to the 30 centimetres Environment Canada had originally forecasted, the storm some had dubbed "Snowmageddon" turned out to be a non-event.

The anti-climactic snow day prompted bloggers to blame news organizations for overhyping the severity of the storm.

CBCNews.ca community member Alexi5 expressed the views of many: "In the effort to grab our attention, weather forecasters overpredicted, and quite likely conspired to hype up the snow in order to precipitate this so-called snow day."

Malaspina agreed. "Hey ...don't blame anyone but the media for hyping the snow storm up. The overkill was the news talking about the storm for a week!"

-With files from The Canadian Press

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