Tuesday, October 22, 2024

For the first time in North America, the ARCTIC AIR story is extended online in tandem with the live broadcast on CBC-TV, Wednesday, April 17 at 9 p.m. (9:30 NT). Leading the charge in social television history and second screen experiences in North America, ARCTIC AIR has developed a transmedia storytelling event for a thrilling season finale. This interactive episode features a gripping plotline that takes place in parallel to the events happening on the TV screen, providing access to an additional online perspective to complete the story. 

In this episode, Bobby and Loreen find out that Caitlin has been taken hostage, and her kidnappers don't want money -- they want Nelson. As viewers are watching the episode unfold in real time on TV, they can also follow the action online at cbc.ca/arcticair using their preferred second screen device: Smartphone, laptop or iPad. As each commercial break occurs, a prompt will occur on the tablet, indicating that a new piece of evidence or information is unlocked and ready to view. The use of television combined with a second screen element is a viewer experience designed to present the audience with multiple perspectives to enhance the plot during a highly dramatic period in the episode.  

After the episode airs, a version of the experience will be packaged for fans to access on the ARCTIC AIR website, as an extended webisode with exclusive content.

The season finale will have fans on the edge of their seats. With the clock ticking, Bobby, Krista, Mel and Tommy must find a way to rescue Caitlin without getting Nelson killed. To experience the second screen interactive extended episode in real time, visit cbc.ca/arcticair on Wednesday, April 17 at 9 p.m. (9:30 NT) and follow @CBCArcticAir /  facebook.com/arcticair for updates.  

ARCTIC AIR continues to be a hit with fans, consistently drawing an average of 725,000 viewers per week.

CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages. 

CBC's new team of in-house publicists are delivering a comprehensive publicity service for all CBC programming and events.  For a complete list of publicity contacts and for more information including series synopses, press releases, hi-res images, video clips and bios, please visit the new CBC Media Centre at cbc.ca/mediacentre. 

Erin Richards, entertainment publicist, CBC

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