CYRA BELBIN CROWNED CHAMPION IN FINALE OF CBC'S RECIPE TO RICHES - CBC Revenue Group

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CBC Revenue Group

CYRA BELBIN CROWNED CHAMPION IN FINALE OF CBC'S RECIPE TO RICHES

Apr 3, 2014

Halifax resident and her Mexi Mac n Cheese Bites won over Canadian voters and she takes home $250,000

RECIPE TO RICHES aired its season finale this evening, with each of the five category winners facing off to learn whose signature recipe earned the most votes from Canadians. The five finalists were Jesse Meredith of Port Coquitlam, B.C. and his Milk Chocolate Raspberry Cheesecake Bites; Winslow Taylor of Brampton, Ontario and his Jammin' Jamaican Lobster Bisque; Alcide Desveaux of Welland, Ontario and his Grandpa's Acadian Meat Pie; Elisa Hendricks of Gibsons, B.C. and her Italian Lollipops; and Cyra Belbin of Halifax, Nova Scotia and her Mexi Mac 'n' Cheese Bites.

Canadians watched, tasted and voted for their favourite, with Cyra Belbin and her Mexi Mac 'n' Cheese Bites walking away with the most votes and the $250,000 Grand Prize. From figure skating to running to ultimate frisbee, Cyra has the appetite, drive and focus to dominate any competition - including Recipe to Riches. Her playful take on traditional macaroni and cheese is deliciously crisp yet gooey, with a lightly spicy finish. In second place was Alcide Desveaux with his Grandpa's Acadian Meat Pie. A tasty savoury pie made with moist and tender shredded pork and seasoned chicken, along with a touch of onion, all in a tender crust.

To get to the finale, each competitor had to impress the esteemed panel of judges, featuring marketing guru Arlene Dickinson, chef and entrepreneur Vikram Vij and food expert Gail Simmons. But the ultimate winner of RECIPE TO RICHES was decided by Canadians!

After winning their respective weekly categories, the five finalists were each awarded $25,000 and their triumphant recipes were created as President's Choice products available for purchase at select Loblaw banner stores across the country. Week after week, the newest RECIPE TO RICHES products sold out across the country with Canadians clamouring to taste for themselves and vote for their favourite recipe.

RECIPE TO RICHES is hosted by actor and food-lover Carlo Rota. RECIPE TO RICHES was created and produced by Temple Street Productions.

Find the show online at:

Website: cbc.ca/recipetoriches

Twitter: @RecipetoRiches #RecipetoRiches

Facebook: facebook.com/recipetoriches

Instagram: @RecipetoRiches

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About RECIPE TO RICHES:

Now exclusively on CBC-TV, reality culinary competition, RECIPE TO RICHES aims to discover the best of the best in Canadian food development. It invites Canadian home-cooks to create and share their original favourite personal recipes with the country. Each episode features a different food category with home-cooks competing for a weekly $25,000 prize. The weekly winner will move on to compete in the series finale for the grand prize of $250,000. Each category winner's recipe will be available across the country as a President`s Choice brand product. RECIPE TO RICHES is produced by Temple Street Productions in association with CBC.

About Temple Street Productions

Temple Street is a leading producer of television, film and digital media content based in Toronto, Canada. A selection of Temple Street's past and present projects includes: The Next Step (Family Channel), Orphan Black (Space, BBC America), Over the Rainbow (CBC), Being Erica (CBC, SOAPnet), Wingin' It (Family Channel, Starz Kids & Family), Cover me Canada (CBC),Recipe to Riches (Food Network, Global), Billable Hours (Global, Showcase), Canada's Next Top Model (CTV),How Do You Solve A Problem Like Maria? (CBC), Queer as Folk (Showtime, Showcase) and Darcy's Wild Life (NBC, Discovery Kids, Family Channel). For more company information visit: www.templestreetproductions.com

About Loblaw Companies Limited TSX:

Loblaw Companies Limited is Canada's food and pharmacy leader, the nation's largest retailer, and the majority unitholder of Choice Properties Real Estate Investment Trust. Loblaw provides Canadians with grocery, pharmacy, health and beauty, apparel, general merchandise, banking, and wireless mobile products and services. With more than 2,300 corporate, franchised and Associate-owned locations, Loblaw, its franchisees, and Associate-owners employ approximately 192,000 full- and part-time employees, making it one of Canada's largest private sector employers.

Loblaw's purpose - Live Life Well - puts first the needs and well-being of Canadians who make one billion transactions annually in the companies' stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,050 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at more than 1,250 Shoppers Drug Mart and Pharmaprix locations and more than 500 Loblaw locations; no-fee banking with PC Financial; affordable Joe Fresh fashion and family apparel; and three of Canada's top consumer brands in Life Brand, no name and President's Choice. Through the PC Plus and Shoppers Optimum loyalty programs, more than one in every three Canadians are rewarded for shopping with the companies.

About CBC/Radio-Canada

CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.

For more information including series synopses, press releases, hi-res images, video clips and bios, please visit the CBC Media Centre at cbc.ca/mediacentre. Follow CBC's publicity team on Twitter @CBC_Publicity.

For more information, please contact:

Natalie Petozzi

entertainment publicist, CBC Publicity

Natalie.Petozzi@cbc.ca 416 205 2221 (office) / 647 926 6954 (mobile)

For interview requests with the winner please contact:

Margaret Poole

Poole Communications

902.443.1410

poolecom@ns.sympatico.ca

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