It's the 'gender equal' Olympics, but that's not stopping the sexist remarks | CBC Sports - Action News
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It's the 'gender equal' Olympics, but that's not stopping the sexist remarks

In one case, a Eurosport commentator was suspended for suggesting the female swimmers were off fixing their makeup. In another, a commentator was condemned for usingstereotypical cliches about housewives to describe a tennisplayer.

Olympic commentator blasted for comparing tennis player to housewife

A woman holding a tennis  racket
Sara Errani of Italy reacts after losing a point to Zheng Qinwen of China during the women's singles tennis competition, at the 2024 Summer Olympics, Sunday, July 28, 2024, in Paris. During a doubles match Tuesday, a commentator compared her to a housewife. (Andy Wong/The Associated Press)

The International Olympic Committee says Paris is the first Games to reach full gender parity,with the same number of female and male athletes.

And women are dominating the headlines out of Paris, with superstars such asSimone Biles, Summer McIntoshand Katie Ledecky breaking records and raking in medals.

And yet, some male commentators are stillunder fire for comments they're making about female athletes during competitions. In one case, a Eurosport commentator was suspendedfor suggestingfemale swimmers were off fixing theirmakeup. In another, a commentator was condemned for usingstereotypical cliches about housewives to describe a tennisplayer.

"On the left, there's Sara Errani, who's the boss. She does everything: The washing up, the cooking, the mopping up,"a commentator from RMC radio said Tuesdayduring a doubles match pitting Caroline Garcia and Diane Parry of France against Sara Errani and Jasmine Paolini of Italy.

Last Saturday, British journalist Bob Ballard said on air afterAustralia wonthe 4x100mfreestyle relay: "Well, the women just finishing up. You know what women are like hanging around, doing their makeup."

Four women hold up Olympic medals
Australia's Shayna Jack, Mollie O'Callaghan, Emma Mckeon and Meg Harris, from left, celebrate after winning the women's 4x100-meter freestyle relay final at the 2024 Summer Olympics, Saturday, July 27, 2024, in Nanterre, France. (Petr David Josek/The Associated Press)

Meanwhile, femaleelite athletes have long beenreferred to as "girls"or by their first names in sports commentary, while the same isn't true for men.And last week the official Olympics broadcaster had to warn cameraoperators not to film or frame female athletes in sexist ways.

"Unfortunately, in some events they [women]are still being filmed in a way that you can identify that stereotypes and sexism remains, even from the way in which some camera operators are framing differently men and women athletes,"Olympic Broadcasting Services CEO Yiannis Exarchos told reporters,

He usedan example that they might show a tight shot of awoman's face, but wouldn't frame a male athlete that way.

While these instances might highlight some of the more recent and public typesofsexism female athletesnavigate, some sports and media experts have notedthere's a history there.

Elite female athletes are making great strides in their performance, but misogynistic cultureand undertonesare still pervasive, said Cheri Bradish,an associate professor insports marketing at Toronto Metropolitan University.

"Male athletes are celebrated, and described inadjectives that really discuss the strength of their athleticism," Bradish, director of the Future of Sport Lab,told CBC News.

"There's alwaysa shift, unfortunately, still, where female athletes are analyzed for the intrinsic, aestheticand really outside-of-the-realm of sport perspectives."

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'Aesthetics over athletics'

Media Smarts, a Canadian digital media literacy organization, hasnoted that commentators use "different language when they talk about female athletes." Men are often described asbig,strong,brilliant,gutsyand aggressive, the organization says in a recent report.

Women, on the other hand, are "more often referred to as weary,fatigued,frustrated,panicked, vulnerableand choking." Commentators are also more likely to callwomen by their first names only, according to Media Smarts, "reduc[ing] female athletes to the role of children."

A woman poses on a stage in a two-piece athletic uniform
U.S. Olympian Anna Cockrell poses Thursday during the unveiling of the new Nike athletics kit for the 2024 Olympics at an event in Paris. The women's track uniform has received backlash for its high cut bikini line, reigniting longstanding criticisms of sexism in sporting uniforms. (Stephanie Lecocq/Reuters)

A2016 studyfrom languageexperts at Cambridge University found that language around women in sport "focuses disproportionately on the appearance, clothes and personal lives of women, highlighting a greater emphasis on aesthetics over athletics."

These kinds of comments that rely on stereotypical ideas about women's characteristics and rolesare unfortunately not surprising,Michele Donnelly,a sport management associate professorat Brock University in St. Catharines, Ont., told CBCNews.

She emphasized these stereotypes of femininity aren't inherently negative, butit's a problem when they are used to describe only women athletes.

"These comments would not be so unacceptable, or jarring,if they were also said about men athletes, who sometimes run late, want to look their best, and do the unrecognized or less recognized work in a team event," she said.

A female athlete poses
Ebony Morrison appears on a stage during an event to celebrate an equal number of male and female athletes in the Paris 2024 Olympic Games, in Paris on July 28, 2024. She says there needs to be more work done to protect women in sports. (Yves Herman/Reuters)

And that's just the sexist language. Female athletes also contend with more revealing uniforms than their male counterparts, andare also more likely to experience harassment, violence and abuse, according to UNESCO.

"Honestly, there needs to be more work done to protect women in sports," Ebony Morrison, who will represent Liberia in the 100mhurdles, told Reuterslast week.

"We're dealing with the outfits that we wear, the harassment online.Sometimes we're not in safe spaces with the people that are supposed to be there to help us, like our doctors, our coaches, so there really needs to be more done."

'No place in an internationalcompetition'

The French association of women sports journalists and the union of sports journalists released a joint statement Thursdayin response to the "washing up" comments aboutErrani, the tennisplayer,

"Sexist and misogynistic comments have no place in an international competition," the unions said.

"We note that elsewhere in Europe, when there is a slip-up, there are sanctions," they added, a nod toBritish journalist Bob Ballard's suspension for his comments about the Australian swim team.

Ballard, for his part, posted a statement Mondayon the social media platform X, noting his comments "have caused some offence."

"It was never my intention to upset or belittle anyone and, if I did, I apologize. I am a massive advocate of women's sport," he wrote.

All in all, it's disappointing, Bradishand Donnelley both said, noting these kinds of comments take away from the real story of the Olympics: Thestrength of the female athletes, who are thebest in the world in their sports.

"Sadly, it's a reoccurring theme,and one we've seen in other sporting environments, as well," Bradish said.

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With files from the Associated Press and Reuters

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