Barack Obama won because of the internet. Thats where he fought the smears, raised the cash, and got out the vote.

Plenty of pundits are citing his superior use of technology as the decisive factor, and theyre right.

But lets put the point in context: Obama is no geek-wizard. His campaign didnt code any groundbreaking new tools or conjure up some all-powerful White House-nabbing algorithm. Its convenient to picture a team of young team-Obama hackers casting a digital spell over America, but to borrow an Obamian phrase - thats just sloppy thinking.

The truth is, Obama is a great community organizer, and he took those skills online.

He approached an existing network of pissed-off progressives and transformed their anger to something positive. He steered that positivity well, and it went viral. The incredible payoff his campaign enjoyed last night has more to do with disciplined messaging, consistency of tone, and great design than it does with space-age toys.

In rebuilding their party, Republicans may be tempted to blow obscene wads of money on new gear, new sites, and new Silicon Valley hires. But you cant buy a network like Obamas. You have to build it, and their Limbaugh-listening, Drudge-reading base is an audience, not a community.

So where to begin? Absorbing Ron Pauls pissed-off posse would be a good start.

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