By John Bowman, CBCNews.ca.

UPDATE: Oops. A typo knocked Dooce down 20 spots on Forbes' list of influential women in the media. She's actually #26.

Heather Armstrong of the blog dooce.com recently unveiled an interesting, and remunerative, way for dealing with her hate mail: post it in a separate blog and slap on enough ads to make a Nascar driver blush.

She calls the new blog Monetizing the Hate.

She explains, in her inimitable conversational style, how the idea came to her after a conversation about the trolls on her blog with another blogger named Heather, and how a bout of shingles was the final straw.

And I'm sitting there feeding Marlo, my abdomen wrapped in a bandage SO THAT I DON'T GIVE HER CHICKEN POX, and I'm reading an anonymous comment calling me an asshead, and suddenly I remember that conversation I had with Heather. And I'm like, you know what? I'm going to let that anonymous comment help pay for the therapy that Leta is so desperately going to need once she finds out what awful things I've said about her on my website.

Now, this undoubtedly goes against the internet edict "Don't feed the trolls," but if she can find a way to let the trolls feed her, more power to her.

Forbes magazine recently named Armstrong #46 #26 on its list of the most influential women in media. The name of her blog became an Urban Dictionary entry meaning "To be fired from you job because of the contents of your weblog" when she was fired from her job as a web designer in 2002.

• Jezebel: "Mommy Blogger" Heather Armstrong Monetizes The Hate

« Previous Post |Main| Next Post »

This discussion is nowOpen. Submit your Comment.

« Previous Post |Main| Next Post »

Post a Comment