Globalive hits YouTube with funny ads
Friday, October 9, 2009 | 10:55 AM ET
By Peter Nowak, CBCNews.ca.
It's now two weeks until D-Day for Canada's prospective fourth (almost) national cellphone carrier the CRTC has said it will rule by Oct. 23 whether Globalive meets Canadian control rules but the company is already rolling out ads. And they're funny.
A quick recap: Globalive, which are the folks behind Yak long-distance and internet service, paid a big whack of money last year to purchase airwaves across the country, except in Quebec, in a government auction. The company is backed largely by Egypt-based Orascom, which operates cellphone service in Greece and Italy, among other places.
Industry Canada, the government ministry that oversees cellphone airwaves, rubber-stamped Globalive's ownership structure as compliant with Canadian ownership laws. Existing carriers, led by Telus, complained and forced a public ownership review by the CRTC. Those hearings were held last month, Globalive has offered up some changes to its structure, and now everyone is waiting with bated breath for the outcome.
Globalive, which plans to operate under Orascom's Wind brand in Canada, is pretty confident it will pass muster. The company intends to launch service in Toronto and Calgary by the end of this year and is so confident, it has put out some video ads on YouTube. Notably, there are no animals anywhere to be found. Here's one, while others can be found here and here:
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Comments
Shifty Calhoun
Notably, there are no animals anywhere to be found.
Reminds me of the line from about two years back:
"Why do Bell and Telus use animals in their ads?"
"Because they couldn't find a human being who had anything good to say about them."
Posted October 9, 2009 01:18 PM
Graham Williams
"Do you hear that Mr. Andersen? That's the sound of inevitability..."
Competition? In the Canadian mobile space? Dear god, there may be hope for us after all.
Posted October 9, 2009 03:13 PM
Beverly White
What a waste of time and money! Whoever thought up this ridiculous scheme should be fired from wherever....To have that elderly lady search her purse for $2.00...the purpose being???? Some people thrive on going too far! I am disgusted with the whole scenario!
Posted October 11, 2009 11:57 AM
Trevor MacRae
I will wait and see if Wind is all it's cracked up to be. Globalive also owns a company called Canopco which has been contracted to manage the long distance calls of a number of major hotel companies. They mark up charges for long distance, collect and calling card calls while paying the hotels a comission based on call volume. I won't be rushing to switch wireless carriers as I'm sure that Globalive will figure out a hidden way to collect the revenue that my current carrier nickles and dimes me for.
Posted October 12, 2009 09:49 PM
beverly white IS OLD
beverly white is disgusted they made a woman search a purse for some change? it's going "too far"...? i think you missed the point of the ad...
i've been getting screwed by canadian cellphone companies since 2000. the purpose of the woman going through her purse to find 2 dollars for a BS fee is to resemble the millions canadians have grown ok with paying to cell companies every year for things that are blatant money grabs we are helpless but to pay
Posted October 13, 2009 02:38 AM