Punam Anand Keller

Punam Anand Keller, the Charles Henry Jones Third Century Professor of Management at the Tuck School of Business, is an expert in consumer information processing and choice behavior. Her current researchsupported by the National Cancer Institute, the Centers for Disease Control, and the National Endowment for Financial Educationfocuses on designing and implementing consumer communication programs, and the application of social marketing principles and behavioral theory to consumer and employee wellness programs.