The true cost of ad-free internet use.

Ad-blockers are great for the shopping websites that have 150+ advertisements despite the fact that the bulk of their revenue comes from other outlets, but its taking a toll on the literary community. The Toast, a publication which co-founder Nicole Cliffe calls a niche website read by 99% of librarians and archivists in New England , shut down this July. While Cliffe and cofounder Mallory Ortberg noted that the bigger issue at hand was just not wanting to do it anymore , they also explained their attempts to remind people about ad-blockers and their impact on [the websites] ability to turn a profit .