A new campaign wants to get millennials involved in donating to cancer research that specifically supports young researchers who are 29 to 40 years old.
The American Cancer Society has launched a CrowdRise fundraising campaign called “Fund the Next Generation of Cancer Researchers ” to engage millennials in cancer research.
Individuals can donate any amount, starting from $10, that will go toward postdoctoral grants for young cancer researchers whose fields include clinical research and public policy. ACS's fundraising goal for the campaign is $200,000.
The Society hopes that the age of the researchers being supported will prompt younger donors to contribute as well. A recent survey of millennials found that 84 percent gave to charity in 2014, according to Forbes.
Dr. Bill Chambers, a Senior Vice President of ACS, said in a press release, "We suspect that some millennials...may feel a much greater affinity for supporting researchers from their ranks. Now they have a chance to give directly to their peers."
The American Cancer Society was founded more than a century ago and has funded 47 Nobel Prize winning researchers. In addition to research, it also runs public health campaigns , organizes fundraisers like Relay for Life, and provides cancer screening guidelines.
The young researchers' work includes the impact of sexual orientation on HPV vaccination rates, how an organism develops from a fertilized egg, and how cancer genes rapidly mutate .
Daniela Campari, another Senior Vice President of ACS, said in a press release that the organization is considering the way people give today -- and will give in the future.
“We are rethinking the standard flow of donations and information, understanding that millennials want to be part of a movement to fight cancer and share that with their social networks," she said.
You can donate to the campaign through the CrowdRise widget below:
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