A decade after the release of the first iPhone, Apple CEO Tim Cook took the stage in the brand-new Steve Jobs Theater on Tuesday to announce, among other things, the iPhone X.

Thats X for 10, but it may as well also stand for exclusive. Apple is charging just under $1,000 for the device.

The event itself opened with a quote from the late Steve Jobs, as the Apple founder explained his incessant drive to create and perfect a drive he said reflects an appreciation for humanity and the essence of Apple:

One of the ways that I believe people express their appreciation to the rest of humanity is to make something wonderful and put it out there... Somehow, in the act of making something with a great deal of care and love, something is transmitted there. And its a way of expressing to the rest of our species our deep appreciation, so we need to be true to who we are and remember whats really important to us. Thats whats going to keep Apple, Apple. Its how we keep us, us.

It was only fitting that Steve open his theater, Cook said. We dedicate this theater to Steve because we loved him, and he loved days like this.