Black hair is, like, sooooo 2008.

Bethenny Frankel debuted a shockingly red new 'do at the launch of Skinnygirl Candy in New York on Tuesday (Yes, it's good. We tried it). The reality star-turned-businesswoman is well-known for her raven locks, but decided to switch it up to promote her "guilt-free" new candy line.

"I wanted to do it, and [Skinnygirl Candy] was a great excuse," she told The Huffington Post. "It's whimsical, fun and the color of my logo!"

The new hair could (hopefully?) be a wig, but judge for yourself below.

(Side note: Is this not the exact same color Syndey Bristow rocked in the "Alias" pilot?)