As civil unrest fills the nations streets, another revolution is taking place and its online. At the helm: Black beauty influencers.

Poised as powerful liaisons between consumers and corporate America, they are steering discussions about race, identity and transparency. Theyre also redefining an influencers role, both in economic and socio-political terms.

Wielding influence is more than just posting pictures or videos and having a lot of followers and likes, Shanygne Maurice , a beauty YouTuber and inclusivity activist, told HuffPost.