If the overwhelming success of Rihanna s Fenty Beauty brand has taught the industry anything, its the the importance of inclusivity .
After all, its 2018, and beauty junkies of all colors definitely arent here for whitewashed cosmetics . Luckily, there are a ton of black-owned beauty brands, including Unsun and Juvias Place , catering to the beauty needs of women (and men) of color.
Below, check out 11 black-owned beauty brands youll definitely want to add to your makeup bag: