Bloomingdale's just made a pretty glaring mistake.
Yesterday, an Imgur user posted a photo of an ad from Bloomingdale's new holiday catalog that is troublingly suggestive of a date rape scenario. The department store's ad shows a woman laughing with a man looking at her. In between the models the advertisement reads: "Spike your best friend's eggnog when they're not looking."
Um... no.
Bloomingdale's apologized in a statement to Tech Insider yesterday . "In reflection of recent feedback, the copy we used in our recent catalog was inappropriate and in poor taste. Bloomingdales' sincerely apologizes for this error in judgment," a Bloomingdale's representative told Tech Insider .
The brand also tweeted an apology:
We heard your feedback about our catalog copy, which was inappropriate and in poor taste. Bloomingdale's sincerely apologizes.
— Bloomingdale's (@Bloomingdales) November 10, 2015
Despite Bloomingdale's apology, Twitter users continued to call out the brand, tweeting their thoughts about the advertisement using the hashtag #Bloomingdales.
'What Christmassy joke can we have in our catalogue?' 'Something about date rape?' 'Bingo!' #Bloomingdales
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ad","slug":"bloomingdales-date-rape-ad","links":{"relativeLink":"topic/bloomingdales-date-rape-ad","permalink":"https://action.news/topic/bloomingdales-date-rape-ad","mobileWebLink":"https://action.news/topic/bloomingdales-date-rape-ad"},"url":"https://action.news/topic/bloomingdales-date-rape-ad"}],"isLiveblogLive":null,"isLiveblog":false,"cetUnit":"buzz_body","bodyAds":["\r\n\r\n","\r\n\r\n","\r\n\r\n"],"adCount":0},"isCollectionEmbed":false,"enhancements":{}}">'What Christmassy joke can we have in our catalogue?' 'Something about date rape?' 'Bingo!' #Bloomingdales
Emma Kelly (@TooManyEmmas) November 11, 2015
Advertisement
#Bloomingdales encourages you to date rape your friend for the holidays pic.twitter.com/o1Rz4JVMgO
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Natalie Bee (@ghostinmarble) November 11, 2015
In case it needs saying, DO NOT SPIKE YOUR BEST FRIEND'S EGGNOG. OR ANYONE'S EGGNOG. OR ANYONE'S DRINKS. EVER. #Bloomingdales
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ad","slug":"bloomingdales-date-rape-ad","links":{"relativeLink":"topic/bloomingdales-date-rape-ad","permalink":"https://action.news/topic/bloomingdales-date-rape-ad","mobileWebLink":"https://action.news/topic/bloomingdales-date-rape-ad"},"url":"https://action.news/topic/bloomingdales-date-rape-ad"}],"isLiveblogLive":null,"isLiveblog":false,"cetUnit":"buzz_body","bodyAds":["\r\n\r\n","\r\n\r\n","\r\n\r\n"],"adCount":0},"isCollectionEmbed":false,"enhancements":{}}">In case it needs saying, DO NOT SPIKE YOUR BEST FRIEND'S EGGNOG. OR ANYONE'S EGGNOG. OR ANYONE'S DRINKS. EVER. #Bloomingdales
Jack Monroe (@DrJackMonroe) November 11, 2015
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To sum it up: Don't spike anyone's drink ever and definitely don't joke about it in an advertising campaign.
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