It's the annual 9/11 tribute that no one asked for and everyone hates: companies on Twitter using the worst day in recent American history to promote themselves using cheesy quotes and branded photos:
Last year, AT&T won the award for worst branded 9/11 tweet with this gem . And let's hope no one tops that. Ever.
These guys could sure use a lesson in tact.
The branding here really takes away from the sentiment.. pic.twitter.com/z1dXF8ivhL
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pic.twitter.com/z1dXF8ivhL
Seth Fiegerman (@sfiegerman) September 11, 2014
Today we pause and remember those we lost on this day 13 years ago. #NeverForget pic.twitter.com/xwORxCVRcJ
The Vitamin Shoppe (@VitaminShoppe) September 11, 2014","type":"rich","meta":{"author":"The Vitamin Shoppe","author_url":"https://twitter.com/VitaminShoppe","cache_age":86400,"description":"Today we pause and remember those we lost on this day 13 years ago. #NeverForget pic.twitter.com/xwORxCVRcJ The Vitamin Shoppe (@VitaminShoppe) September 11, 2014\n\n","provider_name":"Twitter","thumbnail_height":345,"thumbnail_url":"https://pbs.twimg.com/media/BxQhNMGCcAA8_Q7.jpg:large","thumbnail_width":400,"title":"The Vitamin Shoppe on 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#NeverForget pic.twitter.com/xwORxCVRcJ
The Vitamin Shoppe (@VitaminShoppe) September 11, 2014
Today is 13th anniversary of 9/11. We remember those lost, & honor those still fighting for freedom. #911NeverForget pic.twitter.com/W0yFU73L7V
Official Fleshlight (@Fleshlight) September 11, 2014
God bless America. #NeverForget911 pic.twitter.com/NnfqnmsINg
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White Castle (@WhiteCastle) September 11, 2014
Advertisement
It's about America today pic.twitter.com/sOKZhZMTkU
Waffle House (@WaffleHouse) September 11, 2014","type":"rich","meta":{"author":"Waffle House","author_url":"https://twitter.com/WaffleHouse","cache_age":86400,"description":"It's about America today pic.twitter.com/sOKZhZMTkU Waffle House (@WaffleHouse) September 11, 2014\n\n","provider_name":"Twitter","thumbnail_height":344,"thumbnail_url":"https://pbs.twimg.com/media/BxQfGzqCUAAd092.jpg:large","thumbnail_width":526,"title":"Waffle House on 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Waffle House (@WaffleHouse) September 11, 2014
In response, Twitter users collectively rolled their eyes.
\"Well we have to say SOMETHING, right?\" - Brands on Twitter
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Kibblesmith is G-10 @ #C2E2 (@kibblesmith) September 11, 2014
Dear #Brands: You do not really need to have a 9/11 tweet.
David Waldman-1, LLC (@KagroX) September 11, 2014","type":"rich","meta":{"author":"David Waldman-1, LLC","author_url":"https://twitter.com/KagroX","cache_age":86400,"description":"Dear #Brands: You do not really need to have a 9/11 tweet. 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11","slug":"9-11","links":{"relativeLink":"topic/9-11","permalink":"https://action.news/topic/9-11","mobileWebLink":"https://action.news/topic/9-11"},"url":"https://action.news/topic/9-11"},{"name":"9/11 ","slug":"911","links":{"relativeLink":"topic/911","permalink":"https://action.news/topic/911","mobileWebLink":"https://action.news/topic/911"},"department":{"name":"Latest News","slug":"politics-news"},"section":{"title":"U.S. News","slug":"us-news"},"topic":{"title":"September 11","slug":"september-11","overridesSectionLabel":false},"url":"https://action.news/news/topic/september-11"},{"name":"september 11th","slug":"september-11th","links":{"relativeLink":"topic/september-11th","permalink":"https://action.news/topic/september-11th","mobileWebLink":"https://action.news/topic/september-11th"},"department":{"name":"Latest News","slug":"politics-news"},"section":{"title":"U.S. News","slug":"us-news"},"topic":{"title":"September 11","slug":"september-11","overridesSectionLabel":false},"url":"https://action.news/news/topic/september-11"},{"name":"brands","slug":"brands","links":{"relativeLink":"topic/brands","permalink":"https://action.news/topic/brands","mobileWebLink":"https://action.news/topic/brands"},"url":"https://action.news/topic/brands"},{"name":"Business","slug":"business","links":{"relativeLink":"topic/business","permalink":"https://action.news/topic/business","mobileWebLink":"https://action.news/topic/business"},"relegenceSubjectId":978332,"department":{"name":"Impact","slug":"impact"},"section":{"title":"Business","slug":"business"},"topic":{"title":"Business","slug":"business","overridesSectionLabel":false},"url":"https://action.news/impact/topic/business"}],"isLiveblogLive":null,"isLiveblog":false,"cetUnit":"buzz_body","bodyAds":["\r\n\r\n","\r\n\r\n","\r\n\r\n"],"adCount":0},"isCollectionEmbed":false,"enhancements":{}}">Dear #Brands : You do not really need to have a 9/11 tweet.
David Waldman-1, LLC (@KagroX) September 11, 2014
Advertisement
Of course, some companies back-tracked. After a Virginia yoga studio tweeted this...
... it was forced to offer an apology and deleted the earlier tweet.
Please accept our sincerest apologies, we did not mean to cause any harm to anyone.
Bikram Arlington (@bikramarlington) September 11, 2014
Build-A-Bear, which posted a photo of a camouflaged bear wearing an army uniform, deleted its tweet. CVS deleted its tweet as well.
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