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Posted: 2023-04-17T13:33:53Z | Updated: 2023-04-17T14:27:42Z

Budweiser , the self-declared king of beers, just came out with a hackneyed commercial to rule them all. (Watch the video below.)

The brands presumed response to conservative backlash over a Bud Light collaboration with trans TikTok star Dylan Mulvaney drowns in faux-patriotism.

One of its signature Clydesdales gallops through a 60-second pile of platitudes celebrating a beer rooted in the heart of America, found in a community where a handshake is a sure contract.

We see a flag-raising, the Lincoln memorial, fields of grain and an out-of-nowhere nod to 9/11.

This is a story bigger than beer, the narrator says. This is the story of the American spirit.

Thats a whole lot o red, white and blue to win back right-wing consumers upset just because the company made a personal commemorative can for Mulvaney, an actor and trans activist who documented her transition to a viral audience on TikTok.

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Anheuser-Buschs bland statement after the controversy didnt help matters either.

We never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer, CEO Brendan Whitworth said on Friday, the same day the ad appeared on Twitter.

pic.twitter.com/T3TVGEzIi0

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pic.twitter.com/T3TVGEzIi0

Budweiser (@budweiserusa) April 14, 2023

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