Beyond creating exceptional beauty products, Carol's Daughter is a company that knows how to produce powerful, thought-provoking campaigns . For its latest project, entitled "Born And Made," the New York City-based brand is empowering women to celebrate their heritage.

"How I was born and made has affected me in every way, making me the person I am today," Lisa Price, founder of Carol's Daughter , told The Huffington Post. "If we could all reflect on that, it puts so much into perspective."

That process of reflection is being anchored by the same type of statement-making memes that Beats created with it's "Straight Out Of Compton" campaign . Women are being urged to visit Carol's Daughter's website and complete the declarations "born in" and "made with," which will then be transposed over a personal photo and shared on social media with the hashtag #BornAndMade.