When it comes to weddings, theres over the top and then theres Italian fashion blogger Chiara Ferragnis: a wedding so extravagant it reportedly generated more attention for her designer of choice than for Meghan Markle s.

Ferragni, who blogs at The Blonde Salad , married her longtime partner, Italian rapper Federico Leonardo Lucia (a.k.a. Fedez), over the weekend in Noto, Italy. Naturally, she documented the entire extravaganza which included branded planes, mascots modeled after the couple and a personalized carnival on Instagram for her 14 million followers.

With a following so big, its no surprise the wedding created so much buzz. According to data released by Launchmetrics , #TheFerragnez wedding (as the couple hashtagged it) generated an audience-driven media impact value (MIV) of $36 million online and on social media and amassed more than 67 million interactions. MIV is determined by measuring how large [the] messaging is and calculating the portion of advertising spend that space would have cost , according to the company.